Beer Projects - Taking a Beer from Idea to Reality

Beer Projects - Taking a Beer from Idea to Reality

The process of taking a new product from concept to reality is one of the most difficult in the beer industry. With questions of type, scale, promotion, production, delivery, and sales in constant tension with each other, it can create a paralysis that can cripple the potential of even the most promising innovation. Moreover, in an industry built upon a foundation of new product creation and novel flavors, failing to master the art of true Release Management can be a fatal flaw for otherwise successful organizations. In this seminar, attendees will learn how to manage a product release like the Project that it is. Processes for obtaining approvals and buy-in from disparate departments, creating a timeline, coordinating actions in multiple silos for maximum effect, and following through for success will all be explained and demonstrated in detail.


With more than a decade of sales, retail management, and business analytic experience in the craft beverage industry, Aaron MJ Gore loves the opportunities that he has every day to make a difference for small business owners across the country. He is the Vice-President of Sales and Marketing for Beer30, one of the drinks industry's leading software providers, is a co-founder of the Court Shoes Only charitable collaboration beer, and serves as the Vice-President of the American Craft Beer Hall of Fame. He is an Advanced Cicerone, Certified Pommelier, Certified Cheese Scholar, WSET Level 2 Spirits Certified, and is (AF)(NA) Beer Certified. Additionally, he is an active industry advocate, public speaker, beer and cider educator, and the father of two daughters who are the true passion of his life.


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Bench Brewing’s Sustainability Journey

Bench Brewing’s Sustainability Journey

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27 Joulu 202557min

AI on Tap: Smarter Marketing and Legal Tools for Breweries

AI on Tap: Smarter Marketing and Legal Tools for Breweries

Breweries are being bombarded with promises about what AI can do—automate your marketing, write your contracts, even predict your next big seller. But in a highly regulated and deeply human business l...

22 Joulu 202558min

Compliance with ICE and Immigration in 2025

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20 Joulu 202550min

Brewing a Better Workplace Culture: Addressing Sexual Harassment Challenges in the Industry

Brewing a Better Workplace Culture: Addressing Sexual Harassment Challenges in the Industry

The craft beer community thrives on passion and collaboration, yet many breweries lack the resources to address workplace harassment effectively. This interactive series, hosted by WeVow with support ...

17 Joulu 202557min

When Passion Isn’t Enough: Developing the People You Lead

When Passion Isn’t Enough: Developing the People You Lead

Most brewery leaders step into leadership because they’re good at what they do. They care. They work hard. And they want the people around them to succeed. But at some point, that’s not enough. Passio...

15 Joulu 202541min

Cutting Costs and Boosting Efficiency with Brewery Tech

Cutting Costs and Boosting Efficiency with Brewery Tech

Listen to this presentation to learn more about technologies breweries are implementing to cut costs, increase efficiencies and cut waste.It also covers a bit on what to look for when planning an impr...

13 Joulu 202528min

Breaking the Label Bottleneck: How to Simplify Printing for Breweries

Breaking the Label Bottleneck: How to Simplify Printing for Breweries

Tired of long lead times, big minimums, and confusing label costs? In this 30-minute session, Andrew Johnston will break down the most common bottlenecks breweries and brands face with label printing—...

10 Joulu 202517min

Creating and Funding Growth in a Challenging Market

Creating and Funding Growth in a Challenging Market

Breweries are finding inventive ways to grow—even in a tough market. From new beverage lines to taproom makeovers, this fast-paced session highlights real-world strategies breweries are using to boost...

8 Joulu 202526min

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