Beer Projects - Taking a Beer from Idea to Reality

Beer Projects - Taking a Beer from Idea to Reality

The process of taking a new product from concept to reality is one of the most difficult in the beer industry. With questions of type, scale, promotion, production, delivery, and sales in constant tension with each other, it can create a paralysis that can cripple the potential of even the most promising innovation. Moreover, in an industry built upon a foundation of new product creation and novel flavors, failing to master the art of true Release Management can be a fatal flaw for otherwise successful organizations. In this seminar, attendees will learn how to manage a product release like the Project that it is. Processes for obtaining approvals and buy-in from disparate departments, creating a timeline, coordinating actions in multiple silos for maximum effect, and following through for success will all be explained and demonstrated in detail.


With more than a decade of sales, retail management, and business analytic experience in the craft beverage industry, Aaron MJ Gore loves the opportunities that he has every day to make a difference for small business owners across the country. He is the Vice-President of Sales and Marketing for Beer30, one of the drinks industry's leading software providers, is a co-founder of the Court Shoes Only charitable collaboration beer, and serves as the Vice-President of the American Craft Beer Hall of Fame. He is an Advanced Cicerone, Certified Pommelier, Certified Cheese Scholar, WSET Level 2 Spirits Certified, and is (AF)(NA) Beer Certified. Additionally, he is an active industry advocate, public speaker, beer and cider educator, and the father of two daughters who are the true passion of his life.


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What's Going on in FL Beer?

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2 Heinä 202542min

Yeast: A Technical History

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Yeast may be small, but their impact on beer—and brewing history—is enormous. In this presentation, we’ll take a deep dive into the fascinating technical journey of brewers yeast. We’ll begin with the...

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Will 'Growth Marketing' Save The Brewing Industry?

Will 'Growth Marketing' Save The Brewing Industry?

In the past, breweries doubled down on innovation, tasting room expansion, and winning new points of distribution to drive sales. Then there was the era of 'eventing,' where brewers scrambled to build...

23 Kesä 202558min

Leadership & Team Development in Craft Beer

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A sustainable and successful brewery requires great leadership. In this conversation, we're bringing together experienced brewery professionals to share insights on building strong teams, fostering po...

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The Most Overlooked Brewery KPIs (and Why They’re Costing You Money)

The Most Overlooked Brewery KPIs (and Why They’re Costing You Money)

Staying nimble, operationally efficient, and making the best quality beer is key in our current industry.In this webinar, you'll learn how to calculate your true COGS by factoring in WIP losses and fi...

18 Kesä 202538min

Exploring English Malts: Tradition, Innovation, and Brewing Impact

Exploring English Malts: Tradition, Innovation, and Brewing Impact

Join us for an in-depth discussion on the rich heritage and brewing applications of English malts, hosted by Andrew from Craft Beer Professionals. This panel features experts from French & Jupps, Pro ...

16 Kesä 202548min

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