Enrico Tartarotti - How did one person design and build all of this?
Dive Club 🤿29 Joulu 2025

Enrico Tartarotti - How did one person design and build all of this?

Today's episode goes deep into all of the design details in a new video collaboration tool called Flask.

But the reason I’m so inspired by this product goes far beyond the UI/UX…

Flask is designed and built by one person—Enrico Tartarotti—who was a PM before this so his journey is the perfect example of what it looks like to thrive as a generalist builder.

So this episode tells the story of what it took to build a well-crafted product and all of the lessons that he learned along the way.

Enrico references the Mom Test for user research and the episode with the Supercut Founders

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Andrei Herasimchuk - The 1st designer at Adobe

Andrei Herasimchuk - The 1st designer at Adobe

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Become a 10x startup designer 💡

Become a 10x startup designer 💡

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Diego Zaks - Designing the fastest growing startup ever

Diego Zaks - Designing the fastest growing startup ever

Imagine joining an early stage startup as the first senior designer and within a few years, it becomes the fastest growing company ever.Well… that's the story of Diego Zaks who is now the VP of design...

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Attacking ambiguity with design💡

Attacking ambiguity with design💡

Imagine you’re asked to lead the design of a new project. It’s complex, open-ended, and full of interconnected problems…How do you attack that ambiguity and get momentum quickly?This episode is an att...

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Phi Hoang - Creativity, Midjourney, and the future of brand design

Phi Hoang - Creativity, Midjourney, and the future of brand design

2024 was the year the Perplexity brand took over the design community. And a big reason why is because of Phi Hoang.So this week’s episode is a deep dive into brand experience design and creativity wi...

27 Marras 202447min

Storytelling masterclass for designers 💡

Storytelling masterclass for designers 💡

It doesn’t matter how good your designs are if they never get built. So this episode breaks down specific tactics you can use to become a better storyteller and get people excited to build your ideas....

25 Marras 202412min

Joey Banks - Designing your career path

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A little over a year ago, Joey Banks and I were DM’ing each other in Slack about leaving our W-2 jobs and going independent.So this week’s episode is a reflection on his journey working for himself an...

20 Marras 202452min

Time to rethink design systems 💡

Time to rethink design systems 💡

The pendulum has swung too far with design systems. Somehow they’ve become synonymous with scale. But I believe they’re the perfect first step for startups. So this episode looks at stories from Perpl...

18 Marras 20248min