Enrico Tartarotti - How did one person design and build all of this?
Dive Club 🤿29 Joulu 2025

Enrico Tartarotti - How did one person design and build all of this?

Today's episode goes deep into all of the design details in a new video collaboration tool called Flask.

But the reason I’m so inspired by this product goes far beyond the UI/UX…

Flask is designed and built by one person—Enrico Tartarotti—who was a PM before this so his journey is the perfect example of what it looks like to thrive as a generalist builder.

So this episode tells the story of what it took to build a well-crafted product and all of the lessons that he learned along the way.

Enrico references the Mom Test for user research and the episode with the Supercut Founders

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Stephen Haney - Paper's vision for the future of design tooling

Stephen Haney - Paper's vision for the future of design tooling

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The untapped opportunity for design tools💡

The untapped opportunity for design tools💡

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Zach Leach - Principles for designing a great AI product

Zach Leach - Principles for designing a great AI product

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The new era of design leadership💡

The new era of design leadership💡

The more I study today's top design teams, the more clear it’s becoming that we're entering the era of a new type of design leader— one with taste and the skills necessary to uphold craft.So this epis...

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Mig Reyes - Harsh truths that designers need to hear

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How experienced designers drive alignment💡

How experienced designers drive alignment💡

I talk to a lot of designers at the pinnacle of their career…So I’m always trying to figure out how they’ve evolved the way they practice design over the years.Once I hear the same answer from a few d...

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Kyle Turman - Designing Claude and collaborating with AI

Kyle Turman - Designing Claude and collaborating with AI

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The window of opportunity for designers

The window of opportunity for designers

There's a parallel I'm noticing between what's happening today with AI and what happened way back in 2013.So this episode studies the early days of Snapchat, the emergence of high-fidelity prototyping...

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