How Marketing Will Completely Change in 2026

How Marketing Will Completely Change in 2026

Neil and Eric break down their biggest marketing predictions for 2026, covering SEO’s rebound, AEO reality checks, AI workflow automation, community building, in-person events, and why switching costs now matter more than product market fit. Recorded on Christmas Eve, this episode dives into how agencies, SaaS companies, and enterprise brands should adapt as AI accelerates feature parity and channels evolve. From go-to-market engineers to owned communities, this conversation is a practical roadmap for marketers planning the year ahead. Key takeaways: • SEO and AEO will coexist, not replace each other • In-person events and community will outperform algorithms • Switching costs beat features in modern SaaS Chapters: (00:00) Christmas Eve kickoff (00:30) SEO uncertainty and recovery (02:12) 2026 marketing predictions (03:26) Go-to-market engineers (05:40) AEO vs SEO reality (08:44) Community strategy mistakes (10:45) AI product market fit shifts (13:29) Switching costs over features (16:20) Final 2026 outlook

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OpenAI Just Bought TBPN For $200M But Nobody Knows This

OpenAI Just Bought TBPN For $200M But Nobody Knows This

Eric and Neil break down why marketing feels different now, and why the real shift may have less to do with long-form content and more to do with clips, packaging, distribution, and platform-native me...

27 Huhti 22min

This Pool Builder Uses AI To Actually Close Deals (Whilst Sleeping)

This Pool Builder Uses AI To Actually Close Deals (Whilst Sleeping)

Eric and Neil break down a genius AI prospecting system a pool builder is using to target high-value homes, render custom backyard pools, and mail personalized postcards on autopilot. They also unpack...

23 Huhti 15min

Anthropic's New MOAT Is Insane

Anthropic's New MOAT Is Insane

Eric and Neil break down why Anthropic’s next big moat may have nothing to do with raw model intelligence and everything to do with permission, governance, and trust inside enterprise systems. They al...

22 Huhti 23min

Uber Just Exposed AI’s Biggest Cost Problem

Uber Just Exposed AI’s Biggest Cost Problem

Eric and Neil break down why Uber’s AI spend is skyrocketing, what it means when tools like Claude Code become too useful to cut back, and why token costs may become the next big enterprise bottleneck...

21 Huhti 25min

We Did 320 Predictions, And The Results Just Came Back..

We Did 320 Predictions, And The Results Just Came Back..

Eric and Neil break down how they used AI and the YouTube API to analyze 320 episodes worth of predictions, score who was more accurate over time, and uncover the deeper pattern behind why the podcast...

20 Huhti 23min

Anthropic Just Revealed a New Marketing Channel

Anthropic Just Revealed a New Marketing Channel

Eric and Neil break down GitHub as the next major marketing channel, why AI voice agents are finally good enough for discovery calls, and the trap of "AI theater" that's killing marketing ROI. They un...

16 Huhti 22min

 This Guy Built a $1.8B Company That Shouldn’t Exist

This Guy Built a $1.8B Company That Shouldn’t Exist

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https:...

15 Huhti 25min

OpenAI Just Made a Desperate $200M Investment

OpenAI Just Made a Desperate $200M Investment

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: htt...

14 Huhti 23min

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