When a Distributed Team's Energy Vanishes into the Virtual Void | Steve Martin

BONUS: Testing as Measurement—Why Bug-Hunting Misses the Point With Tom Gilb and Simon Holzapfel The Revelation That Almost Caused a Car Crash "Tom said like 10 sentences in a row, kind of like a geometric proof, that just so blew my mind I almost drove off the road. I realized I had wasted hundreds of hours in boardrooms arguing about errors of which we were aware of perhaps 10%."   Simon shares the moment Tom's framework clicked for him. The insight? Traditional testing—finding bugs and defects—is the wrong focus entirely. It's a programmer's view of the world. Managers don't care about bugs; they care about results, about improvements in their business. Tom calls this shift moving from "testing" to "measurement of enhanced or increased value at every cycle." The American Toast Problem "How do we make toast in America? We burn the toast, and then we pay someone to scrape off the black bits off the bread."   Vasco invokes Deming's classic analogy to describe traditional software testing. The entire testing-at-the-end approach is fundamentally wasteful. Instead, Tom advocates for continuous measurement against quantified values. If you expected 3% progress toward your goals this week and didn't get it, you've learned something critical: your strategy needs to change. If you did get it, keep going with confidence. Four Questions at Every Checkpoint "Where are we going? Where are we now? Where should we have been at this point? And why is there a gap?"   Drawing from fighter pilot doctrine, these four questions should be asked at every micro-cycle—not just at quarterly reviews. Fighter pilots ask these questions every minute during critical missions, with clear abort criteria if answers are unacceptable. Most organizations have no abort criteria for their strategies at all, guaranteeing they'll discover failures far too late.   About Tom Gilb and Simon Holzapfel   Tom Gilb, born in the US, lived in London, and then moved to Norway in 1958. An independent teacher, consultant, and writer, he has worked in software engineering, corporate top management, and large-scale systems engineering. As the saying goes, Tom was writing about Agile before Agile was named. In 1976, Tom introduced the term "evolutionary" in his book Software Metrics, advocating for development in small, measurable steps. Today, we talk about Evo, the name Tom uses to describe his approach. Tom has worked with Dr. Deming and holds a certificate personally signed by him. You can listen to Tom Gilb's previous episodes here.    You can link with Tom Gilb on LinkedIn    Simon Holzapfel is an educator, coach, and learning innovator who helps teams work with greater clarity, speed, and purpose. He specializes in separating strategy from tactics, enabling short-cycle decision-making and higher-value workflows. Simon has spent his career coaching individuals and teams to achieve performance with deeper meaning and joy. Simon is also the author of the Equonomist newsletter on Substack. And you can listen to Simon's previous episodes on the podcast here.    You can link with Simon Holzapfel on LinkedIn.

10 Joulu 202512min

BONUS: Continuous Strategy Engineering—Beyond Waterfall Planning With Tom Gilb and Simon Holzapfel Strategy Professors Are Decades Behind "The professors of strategy have no clue as to what Evo is. They are locked in decades ago, waterfall mode."   Tom's analysis is stark: the people teaching strategy in business schools haven't undergone the same agile transformation that software development experienced. They still think in terms of 5-year plans that get tested at the end—a guaranteed recipe for discovering failure too late. The alternative? Decompose any large strategy into weekly value delivery steps. And if you think that's impossible, ask any AI to do it for you—it will produce 52 reasonable weekly increments in about a minute. Why OKRs Aren't Enough for Complex Systems "If you're doing small-scale stuff that OKRs were designed for, like planning your personal work 14 days hence, OKRs are wonderful. If you're designing the air traffic control system for Europe, they're just too simple."   Tom distinguishes between tools appropriate for personal productivity and those needed for complex organizational strategy. OKRs force some thinking, which is good, but they weren't designed for—and have never been adapted to—large-scale systems engineering. His paper "What is Wrong with OKRs?" documents roughly 100 gaps between simple OKRs and what robust value requirements actually require. Check out Tom Gilb's paper on what's wrong with OKR's and how to fix it.  The Missing Alignment Layer "We have no mental model for most of leadership about how you actually align people around clear vision."   Simon introduces the concept of a Hoshin-Kanri "sprinkler" system—imagine strategic clarity flowing from the top and misting over everyone's desk as alignment. Most organizations lack anything resembling this. They have Moses descending from expensive consultant retreats with tablets, but no continuous two-way flow of strategic information. The result? Teams work hard on things that don't matter while critical values go unaddressed. About Tom Gilb and Simon Holzapfel   Tom Gilb, born in the US, lived in London, and then moved to Norway in 1958. An independent teacher, consultant, and writer, he has worked in software engineering, corporate top management, and large-scale systems engineering. As the saying goes, Tom was writing about Agile before Agile was named. In 1976, Tom introduced the term "evolutionary" in his book Software Metrics, advocating for development in small, measurable steps. Today, we talk about Evo, the name Tom uses to describe his approach. Tom has worked with Dr. Deming and holds a certificate personally signed by him. You can listen to Tom Gilb's previous episodes here.    You can link with Tom Gilb on LinkedIn    Simon Holzapfel is an educator, coach, and learning innovator who helps teams work with greater clarity, speed, and purpose. He specializes in separating strategy from tactics, enabling short-cycle decision-making and higher-value workflows. Simon has spent his career coaching individuals and teams to achieve performance with deeper meaning and joy. Simon is also the author of the Equonomist newsletter on Substack. And you can listen to Simon's previous episodes on the podcast here.    You can link with Simon Holzapfel on LinkedIn.

9 Joulu 202514min

BONUS: Impact Engineering—Finding Agile's Lost North Star With Tom Gilb and Simon Holzapfel The Clarity Problem: Why Organizations Start with "Fuzzy B*S*!" "Everybody seems to start from a position of fuzzy b*s*. Nice-sounding words. Management does it, professors do it, politicians do it. And they don't even feel very guilty about it."   Tom Gilb doesn't mince words when describing how most organizations define their objectives. The fundamental problem isn't a lack of ambition—it's a lack of clarity. When leaders are asked about their critical values like "extremely high security" or "employee happiness," they typically respond with circular definitions that provide no actionable direction. Tom's approach starts by exposing this gap and then demonstrating that any value—no matter how "soft" or intangible it seems—can be quantified. Using AI tools, he's shown clients over 1,400 different ways to measure human happiness alone. Why Agile Lost Its North Star "Agile's lost its North Star because the economic problems it was trying to solve within the organization are now mismatched with the digital world."   Simon Holzapfel offers a structural analysis: Agile developed primarily to allay the concerns of pre-digital capital—investors who needed reassurance that their money wouldn't disappear into failed projects. But today's digital economy operates differently. Capital now moves like a service (SaaS model), and innovation is fundamentally stochastic—you can't predict when breakthroughs will happen. Organizations using flow-focused tools when the real problem is value creation are applying yesterday's solutions to today's challenges. The First Step: Quantify Your Critical Values "If you ask AI to quantify employee happiness a hundred different ways, it will do it in one minute for free. So you can no longer be in denial."   The path forward starts with brutal honesty about what your organization actually cares about. Tom's approach involves:   Identifying the top 10 critical stakeholder values Defining clear scales of measure for each Establishing where you are now (status) Setting where you need to be to survive (tolerable level) Defining what success looks like (target/goal level)   This isn't about adding bureaucracy—it's about creating shared clarity that enables everyone to row in the same direction.   About Tom Gilb and Simon Holzapfel   Tom Gilb, born in the US, lived in London, and then moved to Norway in 1958. An independent teacher, consultant, and writer, he has worked in software engineering, corporate top management, and large-scale systems engineering. As the saying goes, Tom was writing about Agile before Agile was named. In 1976, Tom introduced the term "evolutionary" in his book Software Metrics, advocating for development in small, measurable steps. Today, we talk about Evo, the name Tom uses to describe his approach. Tom has worked with Dr. Deming and holds a certificate personally signed by him. You can listen to Tom Gilb's previous episodes here.    You can link with Tom Gilb on LinkedIn    Simon Holzapfel is an educator, coach, and learning innovator who helps teams work with greater clarity, speed, and purpose. He specializes in separating strategy from tactics, enabling short-cycle decision-making and higher-value workflows. Simon has spent his career coaching individuals and teams to achieve performance with deeper meaning and joy. Simon is also the author of the Equonomist newsletter on Substack. And you can listen to Simon's previous episodes on the podcast here.    You can link with Simon Holzapfel on LinkedIn.

8 Joulu 202517min

Scott Smith: Empathy and Availability Define Excellent Product Ownership Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: Always Present, Always Available, Always Curious "They are always present. They always make themselves available for team members that need them." - Scott Smith   Scott is currently working with a Product Owner who exemplifies what great PO collaboration looks like. This person is always present—not just physically but mentally engaged with the team's work and challenges. They make themselves available for team members who need them, responding actively on the team chat and interacting consistently.  What makes this PO stand out is their empathy and curiosity. Instead of being defensive when questions arise or challenges emerge, they lean into helping the team understand and solve problems. They show genuine curiosity about what the team is experiencing, asking questions and exploring solutions together rather than dictating answers.  This PO understands that their role isn't to be the smartest person in the room but to be the most available, most collaborative, and most curious. The result is a team that feels supported and empowered, with clear direction and someone who genuinely helps them answer the hard questions. Scott's experience with this PO demonstrates that presence, availability, empathy, and curiosity are the foundations of great Product Owner work.   Self-reflection Question: How present and available are you to your team, and do you approach their questions with curiosity or defensiveness? The Bad Product Owner: Never There When the Team Needs Direction "The PO was never present. The team had lack of clarity, and vision, and had no direction or someone who would help answer those questions." - Scott Smith   Scott has also experienced the opposite extreme—a Product Owner who was never present. This absence created a cascade of problems for the team. Without regular access to the PO, the team lacked clarity about priorities, vision, and direction. They had questions that went unanswered and decisions that couldn't be made.  The result was frustration and a team that couldn't move forward effectively. An absent PO creates a vacuum where uncertainty thrives. Teams end up making assumptions, second-guessing decisions, and feeling disconnected from the purpose of their work.  The lack of someone who can help answer strategic questions or provide guidance means the team operates in the dark, building things without confidence that they're building the right things. Scott's experience highlights a fundamental truth about Product Ownership: presence isn't optional.  Teams need a PO who shows up, engages, and stays connected to the work. Without that presence, even the most skilled team will struggle to deliver value because they can't align their efforts with the product vision and customer needs.   Self-reflection Question: If your team were asked whether you're present and available as a Product Owner or Scrum Master, what would they say?   [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Scott Smith   Scott Smith is a 53-year-old professional based in Perth, Australia. He balances a successful career with a strong focus on health and fitness, currently preparing for bodybuilding competitions in 2026. With a background in leadership and coaching, Scott values growth, discipline, and staying relevant in a rapidly changing world.   You can link with Scott Smith on LinkedIn.

5 Joulu 202516min

Scott Smith: Using MIRO to Build a Living Archive of Learning Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "We're in a servant leadership role. So, ask: is the team thriving? That's a huge indication of success." - Scott Smith   For Scott, success as a Scrum Master isn't measured by velocity charts or burn-down graphs—it's measured by whether the people are thriving. This includes everyone: the development team and the Product Owner.  As a servant leader, Scott's focus is on creating conditions where teams can flourish, and he has practical ways to gauge that health. Scott does a light touch check on a regular basis and a deeper assessment quarterly. Mid-sprint, he conducts what he calls a "vibe" check—a quick pulse to understand how people are feeling and what they need. During quarterly planning, the team retrospects and celebrates achievements from the past quarter, keeping and tracking actions to ensure continuous improvement isn't just talked about but lived. Scott's approach recognizes that success is both about the work being done and the people doing it. When teams feel supported, heard, and valued, the work naturally flows better. This people-first perspective defines what great servant leadership looks like in practice.   Self-reflection Question: How often do you check in on whether your team is truly thriving, and what specific indicators tell you they are? Featured Retrospective Format for the Week: MIRO as a Living History Museum "Use the multiple retros in the MIRO board as a shared history museum for the team." - Scott Smith   Scott leverages MIRO not just as a tool for running retrospectives but as a living archive of team learning and growth. He uses MIROVERSE templates to bring diversity to retrospective conversations, exploring the vast library of pre-built formats that offer themed and structured approaches to reflection. The magic happens when Scott treats each retrospective board not as a disposable artifact but as part of the team's shared history museum.  Over time, the accumulation of retrospective boards tells the story of the team's journey—what they struggled with, what they celebrated, what actions they took, and how they evolved. This approach transforms retrospectives from isolated events into a continuous narrative of improvement. Teams can look back at previous retros to see patterns, track whether actions were completed, and recognize how far they've come. MIRO becomes both the canvas for current reflection and the archive of collective learning, making improvement visible and tangible across time.   [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Scott Smith   Scott Smith is a 53-year-old professional based in Perth, Australia. He balances a successful career with a strong focus on health and fitness, currently preparing for bodybuilding competitions in 2026. With a background in leadership and coaching, Scott values growth, discipline, and staying relevant in a rapidly changing world.   You can link with Scott Smith on LinkedIn.

4 Joulu 202516min

Scott Smith: Building a Coaching Service Where Survey Scores Become Living Improvement Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "Success is about feedback from coaching clients." - Scott Smith   Scott is tackling one of the most challenging aspects of organizational transformation: turning annual survey results into continuous improvement. Working with a domain of about 30 people, Scott is exploring how to create a coaching service that doesn't just react to once-a-year data but actively drives ongoing growth. The typical pattern in many organizations is familiar—conduct an annual survey, review the scores, maybe have a few discussions, and then wait another year. Scott is experimenting with a different approach.  He's setting up a coaching service that focuses on real-time feedback from the people being coached, making improvement a living practice rather than an annual event. The strategy starts with a pilot, testing the concept before scaling across the entire domain. Scott's measure of success is pragmatic and human-centered: feedback from coaching clients. Not abstract metrics or theoretical frameworks, but whether the people receiving coaching find value in what's being offered.  This approach reflects a fundamental principle of Agile coaching—start small, experiment, gather feedback, and iterate based on what actually works for the people involved. Scott is building improvement infrastructure that puts continuous learning at the center, transforming how organizations think about growth from an annual checkbox into an ongoing conversation.   Self-reflection Question: If you were to implement a coaching service in your organization, how would you measure its success beyond traditional survey scores?   [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Scott Smith   Scott Smith is a 53-year-old professional based in Perth, Australia. He balances a successful career with a strong focus on health and fitness, currently preparing for bodybuilding competitions in 2026. With a background in leadership and coaching, Scott values growth, discipline, and staying relevant in a rapidly changing world.   You can link with Scott Smith on LinkedIn.

3 Joulu 202514min

Scott Smith: Why Great Scrum Masters Create Space for Breaks Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "Think of the people involved. Put yourself in the shoes of the other." - Scott Smith   Scott found himself in the middle of rising tension as voices escalated between the Product Owner and the development team. The PO was harsh, emotions were running high, and the conflict was intensifying with each exchange. In that moment, Scott knew he had to act.  He stepped in with a simple but powerful reminder: "We're on the same team." That pause—that momentary break—allowed everyone to step back and reset. Both the PO and the team members later thanked Scott for his intervention, acknowledging they needed that space to cool down and refocus on their shared outcome.  Scott's approach centers on empathy and perspective-taking. He emphasizes thinking about the people involved and putting yourself in their shoes. When tensions rise, sometimes the most valuable contribution a Scrum Master can make is creating space for a break, reminding everyone of the shared goal, and helping teams focus on the outcome rather than the conflict. It's not about taking sides—it's about serving the team by being the calm presence that brings everyone back to what matters most.   Self-reflection Question: When you witness conflict between team members or between the team and Product Owner, do you tend to jump in immediately or create space for the parties to find common ground themselves? Featured Book of the Week: An Ex-Manager Who Believed "It was about having someone who believed in me." - Scott Smith   Scott's most influential "book" isn't printed on pages—it's a person. After spending 10 years as a Business Analyst, Scott decided to take the Professional Scrum Master I (PSM I) course and look for a Scrum Master position. That transition wasn't just about skills or certification; it was about having an ex-manager who inspired him to chase his goals and truly believed in him. This person gave Scott the confidence to make a significant career pivot, demonstrating that sometimes the most powerful catalyst for growth is someone who sees your potential before you fully recognize it yourself. Scott's story reminds us that great leadership isn't just about managing tasks—it's about inspiring people to reach for goals they might not have pursued alone. The belief and encouragement of a single person can change the trajectory of someone's entire career.   [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Scott Smith   Scott Smith is a 53-year-old professional based in Perth, Australia. He balances a successful career with a strong focus on health and fitness, currently preparing for bodybuilding competitions in 2026. With a background in leadership and coaching, Scott values growth, discipline, and staying relevant in a rapidly changing world.   You can link with Scott Smith on LinkedIn.

2 Joulu 202514min

Scott Smith: The Spotlight Failure That Taught a Silent Lesson About Recognition Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "Not everybody enjoys the limelight and being called out, even for great work." - Scott Smith   Scott was facilitating a multi-squad showcase with over 100 participants, and everything seemed to be going perfectly. Each squad had their five-minute slot to share achievements from the sprint, and Scott was coordinating the entire event. When one particular team member delivered what Scott considered fantastic work, he couldn't help but publicly recognize them during the introduction.  It seemed like the perfect moment to celebrate excellence in front of the entire organization. But then his phone rang. The individual he had praised was unhappy—really unhappy. What Scott learned in that moment transformed his approach to recognition forever. The person was quiet, introverted, and conservative by nature.  Being called out without prior notice or permission in front of 100+ people wasn't a reward—it was uncomfortable and unwelcome. Scott discovered that even positive recognition requires consent and awareness of individual preferences. Some people thrive in the spotlight, while others prefer their contributions to be acknowledged privately. The relationship continued well afterward, but the lesson stuck: check in with individuals before publicly recognizing them, understanding that great coaching means respecting how people want to be celebrated, not just that they should be celebrated.   Self-reflection Question: How do you currently recognize team members' achievements, and have you asked each person how they prefer to be acknowledged for their contributions?   [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Scott Smith   Scott Smith is a 53-year-old professional based in Perth, Australia. He balances a successful career with a strong focus on health and fitness, currently preparing for bodybuilding competitions in 2026. With a background in leadership and coaching, Scott values growth, discipline, and staying relevant in a rapidly changing world.   You can link with Scott Smith on LinkedIn.

1 Joulu 202512min