TopMusic Piano Podcast30 Elo 2024

032: Creating Digital Courses with Jacques Hopkins

In this episode, we dive deep into the world of digital course creation with Jacques Hopkins, a former electrical engineer who turned his passion for music into a thriving online business. Jacques is the creator of the successful "Piano In 21 Days" course, which has generated over $4 million in revenue and transformed the lives of over 10,000 students worldwide. He joins us today to share his journey from corporate life to financial independence, offering valuable insights on crafting a unique course, building an audience, and mastering the art of content marketing. Whether you're looking to launch your own online course or seeking inspiration to follow your passion, Jacques has the strategies and motivation you need to get started. Tune in to learn how to create a course that stands out and sustains success.

Jacques shared a brief overview of his background and his unique journey as a piano teacher.
The development of his Piano in 21 Days Course.
His expansion to coaching business and online course creation.
Key lessons and advice for aspiring course creators.
His personal achievements and how his business success has enabled him to achieve his goal of time freedom, flexibility, and personal fulfillment.
Importance of knowing when to persist with a business idea and when to move on.
Jacques special sauce for his piano course.
Finding the right audience and marketing strategy.
What is an evergreen funnel approach?
How to overcome overwhelm in course creation.
Tips on launching a course and the importance of focusing on traffic, including growing your email list/audience.
General advice for piano teachers creating online courses.

Links Mentioned

Today's Guest

Jacques Hopkins spent eight years as an electrical engineer before quitting to turn his passion for music into a highly successful online piano course. PianoIn21Days.com has generated over $4 million in revenue and has taught over 10,000 students worldwide. Today, Jacques supports his family with the passive income from his course, while also teaching others how to replicate his success through The Online Course Show podcast.

About Rachel Ehring

Dr. Rachel Ehring is a pianist, teacher, music administrator, and lover of piano teaching gadgets. She holds a DMA in Collaborative Piano from the University of Colorado Boulder and a MM in Accompanying from the University of Kansas. She currently serves as Director at St. John’s Conservatory of the Arts in Orange County, CA. Previously, she held positions at Concordia University Irvine and Henderson State University. Rachel is passionate about empowering music teachers to create engaging and exciting lessons for students of all ages. When she isn’t playing the piano, you might find Rachel reading books with her son or walking her beagle Frieda.

Visit her website at https://rachelehring.com/
Visit her Instagram page: @rachelehring
Visit her Etsy shop at Dream Lavender Music

TOPMUSICPRO MEMBERSHIP 14-DAY FREE TRIALThank you for tuning in!

Consider implementing the ideas from this podcast by writing several actionable steps for your teaching practice if it’s inspired you.

If you enjoyed today’s show, please leave us a review on Apple Podcasts, which helps other teachers find our show.

Stay updated by subscribing to this show, and get automatic delivery to your device every time a new episode goes live! We publish on Fridays weekly.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(127)

127: How to Include Composition in Lessons with Amy Ferguson

Composing isn't just for the musically gifted few, it's a skill every piano student can build with the right guidance. Today, I'm chatting with Amy Ferguson, a piano teacher of over 30 years who calls...

14 Elo 46min

126: When the Rest is the Work

After spending a few days at a retreat with fellow piano teachers, I came home with a completely different perspective on what it means to rest. In this episode, I'm reflecting on why rest isn't just ...

7 Elo 15min

125: Successful In-Home Teaching with Michael Richey

Teaching piano in students' homes isn't a model we hear about very often, but it can be an incredibly successful way to build a studio. In this episode, Michael Richey shares how he grew a thriving mu...

31 Heinä 47min

124: What is the Right Way to Teach Group Piano?

After last week's conversation about transitioning to group teaching, I wanted to continue the discussion by exploring what group piano can actually look like. In this episode, I’m sharing the differe...

24 Heinä 18min

123: Making the Pivot to Group Teaching with Mandy Goldbach

When I first heard about group teaching, I wondered how it could possibly provide the same individual attention as private lessons. In this episode, Mandy Goldbach shares how she successfully transiti...

17 Heinä 34min

122: The Kindred Piano Method with Andrea Humphrey

Every piano method reflects the values behind the person who created it. Today, I'm chatting with Andrea Humphrey to explore the story behind the Kindred Piano Method, a series that blends solid piano...

10 Heinä 33min

121: Using Memory Champion Techniques for Note Reading with Rowina Seidler

Helping students become confident note readers is one of the biggest challenges in piano teaching. In this episode, I'm talking with Rowina Seidler about how memory champion techniques inspired the cr...

3 Heinä 39min

120: What Happens When Piano Teachers Meet In Person

What happens when piano teachers meet in person? In this episode, I reflect on our first-ever TopMusic Local coffee meetup and share why face-to-face connections can be so valuable for teachers. From ...

26 Kesä 13min