The Amy Porterfield Show9 Maalis 2013

#5: How to Use Your Content to Market Smarter with Mike Volpe of HubSpot

On this episode of the Online Marketing Made Easy Podcast, I interview Mike Volpe, the Chief Marketing Officer of HubSpot. Today’s episode is a special one because it’s something many of you actually asked for in response to a survey I sent out a few months ago. In that survey, many of you indicated that HubSpot is a site that you frequent often, and it was clear that many of you feel that Mike Volpe and HubSpot is the place to go when it comes to list building, content creation, content marketing, and overall social media. For those of you who aren't familiar with HubSpot, they offer inbound marketing software that allows you to blog, tweet, capture leads, optimize your SEO, view analytics, basically everything you need to do to market your business and HubSpot puts it all in one spot. Hence the name. In this episode, here’s what we’ll cover: How inbound marketing can be defined How SEO is interwoven with inbound marketing The most important lead generation strategy How to make calls to action more effective What caused HubSpot's conversion rates to increase significantly What led to an 82% revenue growth for HubSpot Advantages that small companies have over big companies How to streamline content creation The most important tips to keep in mind when it comes to SlideShare presentations The biggest content marketing mistakes companies make

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(887)

My New Business Model 6 Months In: The Full Update

Digital Course Academy earned over $60 million and served more than 100,000 students. About six months ago, I retired it. This is the update. I'm taking you inside the three coaching programs I run n...

15 Syys 39min

Nedra Glover Tawwab: Stop Doing Work That's Not Yours

How Hyper-Independence Caps Your Revenue, and What to Hand Off First Being good at something has never been a reason to keep doing it. Nedra Glover Tawwab has three questions that tell you what shoul...

8 Syys 49min

Stop Handing Your Next Hire a To-Do List

How to Attract A-Players as Employees Every quarter I open the books. My team sees the revenue, the profit, all of it.Most founders assume their people would head for the door if they saw the full pi...

1 Syys 26min

Jam Gamble: How to Stop Replaying What You Said

Why the Voice Telling You to Play Small Belongs to Someone Else The sentence that makes you shrink in rooms you earned your way into came out of someone else's mouth first. A teacher, a parent, a b...

25 Elo 53min

The Hire That Buys Back Your Time

The Sorting Exercise That Makes Your Next Hire Obvious I was making millions and still editing my own training videos. For years. I was fast at it and I was saving money, which is how I justified h...

18 Elo 19min

Ashley Brock: $380 a Month Isn't Enough for Ads

How Much to Spend on Ads, and Where 95% of It Should Go Every business you're watching win right now is paying to be found. 17 years in business, and I've paid for ads every single one of them. I'v...

11 Elo 39min

Start Your Black Friday Planning Now

How to Run a Promo With Something You've Already Built You can bring in meaningful revenue this Black Friday without building anything new. Up to 70% of Black Friday search activity happens before th...

4 Elo 16min

Leanne Lopez Mosley: The Soft Girl Era Is Keeping Women Broke

How She Built Million-Dollar Months Without Sales Calls or Live Launches The soft girl era is keeping women broke. Leanne Lopez Mosley built million-dollar months with no sales calls and no live laun...

28 Heinä 1h