#118: A Behind the Scenes Look at What’s Working in Social Media with Dr. Axe

Social media changes RAPIDLY and today we are exploring what’s working NOW. My guest today is Dr. Axe, a certified doctor of natural medicine, doctor of chiropractic, and clinical nutritionist. However, he’s not here to discuss health. He’s here because his website attracts more than six million views per month and his Facebook page has more than one million followers. This doctor knows what’s working in social media today more than some of the best social media experts out there today -and that’s saying a lot! Dr. Axe has leveraged what’s trending and his incredibly strategic take on building the backend of his business to grow his company using social media. Everything about this is a home run. Being engaged with your audience is the key to success. Knowing what’s trending in social media, knowing what your audience loves, knowing the latest information in your field are all components to growing your business online. Dr. Axe, however, is actually a minimalist when it comes to his online presence. He doesn’t overwhelm his audience or sweat being everywhere online every day. I find this so refreshing and you will too! When you’re just starting out, it’s all about quality over quantity and I’m giving you the keys to how to grow an engaged audience while focusing on quality. You will learn how Dr. Axe has attracted more than one million Facebook followers, his philosophy on using social media platforms, strategies for niche-interest list-building, how to nurture your current email list, and what to teach in a webinar versus what to sell in your webinar. During our time together, Dr. Axe answers the following questions: What’s the right length for a Facebook Live piece that will really speak to your audience and draw viewers in? Do you know the best tips for how to make partnerships work for you? Can you spot trends and know where to look to find them? Also: Do you know the ratio of how much content you should give to how much you should sell? (This is FASCINATING! There’s an important reason why, too.) There’s also this little thing called the purple cow. Do you have one? I give you all of this and more in this action-packed quick conversation with the king of online business building. I promise you this will not stretch you thin. In fact, these strategies will make you more efficient online. Thereby, freeing up more time for you to focus on your content. AMEN to that!