#212: How to Hit $1M with a List Under 20K with Rick Mulready

Today I’m bringing back one of my favorites, Facebook ads guru, Rick Mulready. The difference is today I’ve got him nervous—because he’s here to share with you what he’s NEVER shared before…he’s taking you behind the scenes and letting you in on his process of how he got to a million dollars in just one year (!). He’s also talking about how he reached that number with a decent (but not monster-sized) list of 17,000 (which once upon a time was 30,000). You know I love to talk tips, tricks, and strategies, but I also think it’s important to look at how you are thinking, how you are feeling, what motivates you to make certain decisions and how they actually work for you… which is what Rick is sharing today. Tips and tricks will only get you so far unless you learn to get your head on straight around everything you’re working on in your business. And Rick is ready to get raw and honest and show you the shifts he made during 2017 and the results these changes had on his life and business. Let’s get all of the scoop. Check out these highlights: Random moment of the episode: my new sauna (I didn’t bring this up myself, but it’s a fun tidbit to hear). [4:40] The offers Rick made in 2017 to get to a million bucks. [8:20] The issue of quantity vs. quality for your business model. [10:46] How Rick changed the way he was thinking about his own email list size. [13:38] Shifting your mindset from a lack to abundance as it relates to your team. [27:55] Let’s get honest: Are you not growing your team because you’re scared to spend money? [32:29] At some point, you might not make it without a team… [37:55] Rick’s awesome email list re-engagement campaign. [42:07] Random moment of the episode: my new sauna (I didn’t bring this up myself, but it’s a fun tidbit to hear). [4:40] The offers Rick made in 2017 to get to a million bucks. [8:20] The issue of quantity vs. quality for your business model. [10:46] How Rick changed the way he was thinking about his own email list size. [13:38] Shifting your mindset from a lack to abundance as it relates to your team. [27:55] Let’s get honest: Are you not growing your team because you’re scared to spend money? [32:29] At some point, you might not make it without a team… [37:55] Rick’s awesome email list re-engagement campaign. [42:07]