Stop Competing on Features: Reimagine Your Entire Product Category Instead

Stop Competing on Features: Reimagine Your Entire Product Category Instead

Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy.

For more on T3 and show notes click here.

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Thinking Outside of Your Industry for Unique Product Ideas

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