From Founder to Building PLG Engines at Scale | AJ Jindal

From Founder to Building PLG Engines at Scale | AJ Jindal

How do you become a master of Product Led Growth in the age of AI?


I’m joined by AJ Jindal, a product and growth leader who’s scaled PLG engines at Sentry and AppDynamics, founded and sold an AI-first SaaS startup, and now leads product at Rippling.


We talk about how he transitioned from engineering to product, what it took to build and exit Fulcrum, and how he’s helped shaped the future of data activation at Census.


AJ shares real-world lessons on building AI-first platforms, running high-impact PLG, and navigating the shift from founder to product leader.

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Why Understanding Human Behavior Is Still the Core Product Skill | Talia Schmerling

Why Understanding Human Behavior Is Still the Core Product Skill | Talia Schmerling

Talia Schmerling started out doing cancer research before switching to computer science, and her path runs through the Mayor's Office in LA, Mint.com, Disney, Nordstrom, and now as VP and Head of Prod...

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Stop Filling the Leaky Bucket: Why Retention Comes Before Acquisition | Jaclyn Zhuang

Stop Filling the Leaky Bucket: Why Retention Comes Before Acquisition | Jaclyn Zhuang

Jaclyn Zhuang grew up in Singapore, spent years consulting across Southeast Asia, and came to American tech with what she calls an outsider's view. Her path runs through Deloitte, EA, Google, Twitch, ...

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Data Is the Moat: What Working with the Frontier Labs Actually Teaches You | Deepak Tiwari

Data Is the Moat: What Working with the Frontier Labs Actually Teaches You | Deepak Tiwari

Deepak Tiwari came up through engineering and strategy consulting at Accenture before moving into product, and his career has run through some of the most consequential AI and infrastructure builds of...

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Build vs Buy, Acquisition Integration, and Launching Agentic AI in Construction | Rajitha Chaparala

Build vs Buy, Acquisition Integration, and Launching Agentic AI in Construction | Rajitha Chaparala

Rajitha Chaparala has spent 20 years building data and AI products in some of the world's most heavily regulated industries. She founded Intralinks' AI Center of Excellence, scaled the data platform a...

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Building Across Every Platform Shift - Google, Oculus VR and Beyond | Robert Hamilton

Building Across Every Platform Shift - Google, Oculus VR and Beyond | Robert Hamilton

Firstly, welcome to Season 3, and thank you to all my listeners! Please follow and rate the show so I can keep bringing on incredible Product leaders on the podcast!Robert Hamilton has been building p...

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Inside AWS, Stripe & Google Cloud: The Hard Truth About Scaling Enterprise Platforms | Bob Krentler

Inside AWS, Stripe & Google Cloud: The Hard Truth About Scaling Enterprise Platforms | Bob Krentler

How do you actually scale enterprise platforms inside companies like AWS, Google Cloud, and Stripe?In this episode of Zero to One, I sit down with Bob Krentler, former GM at AWS and Product leader at ...

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Before Product Was a Function, Lessons from Amazon’s First 100 Employees | Joshua Burgin

Before Product Was a Function, Lessons from Amazon’s First 100 Employees | Joshua Burgin

What did product look like before product management even existed?In this episode of Zero to One, I sit down with Joshua Burgin, former Chief Product Officer at Upwind Security and early Amazon employ...

20 Maalis 33min

Scaling Multi-Billion AI Platforms at Salesforce, Adobe, and Freshworks | Sriram Iyer

Scaling Multi-Billion AI Platforms at Salesforce, Adobe, and Freshworks | Sriram Iyer

Sriram Iyer has spent the last two decades building and scaling enterprise platforms across Salesforce, Adobe, and Freshworks.Over that time, he has helped grow products from sub-$1B to multi-billion ...

5 Maalis 40min