9 - Building Influence in Your Local Community w/ Tyler Cauble

Today on Instant Impact with Elyse Archer, Elyse chats with Tyler Cauble, one of the best known and widely adored commercial real estate brokers in Nashville. He’s the President of The Cauble Group and Parasol Property Management and author of the best-selling book Open for Business: The Insider's Guide to Leasing Commercial Real Estate. Tyler went against the grain and networked in a way that was previously ignored by his peers in the industry—and it paid off in a big way. In this episode, Tyler emphasizes the importance of networking in whatever form that may be. He explains how building “true” relationships with community members can foster success. As he put it, these relationships are give and take—you get value if you give value. As crucial as meeting people is, following up with potential clients is equally as important. Tyler reminds us that it’s never too late to follow up. It could be 24 hours, 48 hours, or three weeks. The business is out there if you go and get it. Tyler offers some tips on effective ways to network. He suggests hosting local events or fireside chats. By doing this, he says, you are able to establish yourself as an authority in your field while building a platform, cultivating untapped relationships, and gaining information yourself, all at the same time! Obviously, public speaking isn’t easy for everyone. Tyler suggests preparing a visual aid or powerpoint with concise points that you expand upon during your presentations. Other helpful tools to keep you on track and people engaged could come in the form of prompt cards or anything that could help you, as a speaker, feel more relaxed. Tyler’s best-selling book had a massive impact on his business. It sets you up as an authority figure (or someone who knows what they’re talking about) and can be used as a networking tool if sent to influential people or as thank-you gifts. Tyler is an expert at building a personal brand in unconventional ways. He utilizes Instagram to connect with people directly. Tyler’s Instagram isn’t just any profile, though. He puts a lot of focus on quality for his pictures and captions. Tyler explains how this can both modernize your brand help you build a niche for yourself. For him, it was focusing on small businesses and ensuring they get the quality of care that they deserve. Beyond that, Tyler recommends differentiating yourself in your field. Tyler decided to keep his (admittedly impressive) beard to allow him to stand out amongst his otherwise clean-cut peers. What you’ll learn in this podcast Tyler will help shed light on building a personal brand, how to network efficiently and effectively, how to modernize your business and its look, the importance of finding an untouched niche in your market, and how to treat clients well through following up and fostering relationships. So much good! Special Offers and Helpful Links Tyler’s Instagram: @commercial_in_nashville Tyler was kind enough to offer our listeners a free copy of his book at his website openforbusinessbook.com Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse