50 - The Business of Being Yourself; My Interview w/ Alberto Sardinas

Thanks for tuning into the Instant Impact podcast! To celebrate the 50th episode of the podcast, this week’s conversation is something a little different. This week, Elyse is a guest on the Passion Accomplished podcast with Alberto Sardiñas. She’s talking about what she knows best--being yourself. It’s a fact--what makes you uncopyable is being yourself. As a listener, you might already be familiar with Elyse’s story. Her incredible career journey from selling Yellowpages to making multiple six-figures at a corporate job. She had the house, the car, and everything she thought she needed to feel accomplished. In reality, Elyse battled her own demons. At 27, she discovered a podcast hosted by Rory Vaden. At that point, she began to shift her focus to mindset and growth. Personal development became a priority. And so she left her corporate job to pursue sales coaching. The rest is history. After some unexpected changes in her business and 30 days of intense stress, Elyse made the incredibly difficult position to pivot into another pursuit. She was left feeling lost, worried, and in a way, confused. She knew she needed to do something different. And with the unexpected death of a close friend, Elyse was offered the opportunity to reevaluate what she wanted to be about. Her answer? Generosity. To others and to herself. And now she has built her personal brand in helping others find theirs. Through generosity, she helps others create greater impact in less time and become more visible through the power of that same selflessness. Elyse talks about how listening to your gut, despite it sometimes feeling illogical, can lead to truly amazing things. You’ve been giving this feeling for a reason--it’s no mistake. There are no leaps without fear when you’re playing big. Take action every single day towards that goal. Often, she says, the path isn’t revealed until you take that next step. Then, Elyse shares her tips on building reputation in a new professional space. She teaches the reputation formula: results x reach = reputation. She looks at what you do really well, what you’ve accomplished, what you can teach, and multiplies it by your reach--those who KNOW all of this. When it comes to your results, it is a way to craft what problem you solve, what your uniqueness is, and how you can help them. The reach is your audience. They can be local or online. Both elements are equally important! Elyse breaks down Sheehan’s Wall, a concept the team at Brandbuilders developed that says in every industry, there is an invisible wall. On one side, there are those who are known. On the other side, those who are not. Many people are trying to break through to get to the known side. Many times, to get to the other side, they need to be clear on “why me?” among many other questions. Those who get hyper-focused on that “one thing” for that “one person” and they go all-in. Once you’re on the other side, it doesn’t matter what you say, people will listen because YOU are YOU. To get started, Elyse is a big fan of being as specific as you can. Break through the wall there and move on to your next challenge! It may take less or more time, but it’ll take less time regardless--if you’re focused. Finally, Elyse gives a sneak peek into the Brand DNA Helix, a series of six questions that can help you get clear on what your uniqueness is:

1. What problem do you solve?
2. What are you passionate about?
3. What results do you have?
4. What are you an expert in?
5. What would people buy from you?
6. What business do you want to be in?

Somewhere between those questions is your business model. Links ea.brandbuildersgroup.com for a free personal brand building course! Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse