87 - How to Crush LinkedIn in 2021 w/ Alex B. Sheridan

If you want to generate lots of inbound leads and do so consistently, you’ll want to listen to what today’s guest has to say. He’s Alex Sheridan, a LinkedIn Video content creator. In just 6 months, he was able to leverage this skill to the point where he could leave his corporate 6-figure job to teach sales leaders how to do the same. He’s sharing how to blend education and entertainment, how to show up confidently on camera, and much more! The question on everyone’s mind is how did Alex do it? He was working in corporate sales, lots of cold calling and emailing, a typical B2B job. He always had a desire to inspire people, and there is something exciting about starting a company, a place where he could have true creative freedom. He began teaching smaller groups of salespeople how to stand out. After starting there, he began to realize his video content was being engaged with and people were reaching out to work with him. Building a personal brand and generating inbound leads quickly became the path he wanted to follow. Six months later, he was making more in his side hustle than his full-time job. There are some common mistakes people make when producing video content to build their brand. The first being the topic and talking points surrounding your product or service without any context or targeted messaging. Your content should revolve around creating value for your audience--tips, tactics, strategies, etc. Give them educational, motivational, and entertaining content. Entertainment is a crucial part of creating content. Everyone has a unique trait they can bring out in this kind of content. It’s about being innovative and doing something no one else is doing. That’s the fastest way to grow. Inject your content with feeling--people buy with feelings and justify with logic. Converting the content into leads can happen organically, it can happen in the form of a newsletter, or even a landing page on your website. But it doesn’t have to be complicated--if you create an educational piece of content for your audience, consider making yourself available to talk more about the things you were saying. Either way, the goal is to bring the conversation off LinkedIn to close the deal. Connection requests are an important part of networking. Alex suggests you have someone on your team sending out 30-75 requests daily, but be sure that you’re targeted and not pitchy. You should be connecting with people in your target audience every day. When you’re accepting them, you can be broader and open yourself to opportunities that could help solidify social proof. There can be a fear of judgment when we get in front of the camera. Men and women approach it differently and have different perspectives on it. Between the two, many people struggle in the beginning. When people say “I want it to be perfect” what they really mean is “I’m afraid if it’s not perfect I’ll be judged.” From a woman’s standpoint, Alex has noticed they feel they need to have a certain look to be on camera, whereas guys can pop on and look the part. Alex feels that it’s in women’s heads. You don’t have to show up a certain way! If people will judge you for how your hair looks, they are not the people you want as customers. LINKS Connect with Alex on LinkedIn! Impaxs.com asheridan@impaxs.com elysearcher.com/training elysearcher.com/sixfigures elyse@elysearcher.com