112 - How to Build Your Personal Brand with Dr. Robyn Graham

Building a personal brand is a topic I absolutely love because it is all about the business of YOU. Whether you are an established entrepreneur or in the dreaming phase of launching your business, this topic will always be relevant. I feel this to my core, that selling or building a business without authenticity is not going to lead to living your best life. That’s why I have invited Dr. Robyn Graham to She Sells Radio today. Using the power of brand strategies Dr. Robyn Graham helps multi-passionate women find their second phase and become entrepreneurs. She helps them build personal brands and launch businesses with solid foundations for long-term brand and business success. Robyn also helps her clients find clarity, confidence, and connection and identify their niche and ideal audience to create brand messaging that builds relationships that convert to profits. Using her six pillars of brand strategy, Robyn helps her clients build brands that stand out, attract clients, and make an impact while following their callings. Robyn’s work includes brand marketing strategy, business coaching, branded photography, professional headshots, and fine art photography. She is also the host of The Second Phase Podcast and enjoys speaking on the value of brand marketing strategy and personal branding. In this episode, Dr. Robyn Graham takes us on her journey from pharmacist to entrepreneur. She lays out all the common mistakes and confusion as well as the keys to building a strong personal brand that will attract the right clients to your business. She is an expert of all things branding, so listen on to learn from the best. Show Notes: [2:48] - Robyn left the “safe” route as a pharmacist to pursue her passion for photography. She describes her upbringing and background. [4:58] - Initially, Robyn said yes to every client and discovered what people really needed: branding. [6:29] - Elyse agrees that lack of clear branding is a common mistake. [7:50] - There is a difference between your brand, branding, and brand identity. [9:15] - Interactions and engagement from others can indicate how people are perceiving you and your brand. [10:45] - How can you build an emotional connection with your audience? [11:50] - Without clarity, we can’t have confidence. [12:31] - Where your values, visions, and passions align is where your purpose is. [13:28] - Make sure everything you say and do are aligned with your values. [15:02] - We have to own who we are and be content with who we are. [17:05] - You have to be yourself authentically to “sell without selling.” [18:13] - The biggest problem Robyn sees is when people create content to mimic what is popular rather than what reflects their own personal and authentic brand. [21:12] - Robyn explains why social media is not something she needs to do. [23:19] - The most important piece is alignment. Don’t give away your power. [27:16] - What is it about a storefront that attracts you to go inside? This logic applies to online branding as well. [28:33] - You cannot go wrong when you hire a coach. Connect with Dr. Robyn Graham: The Robyn Graham Website The Second Phase Podcast The Female Entrepreneur Insider Facebook Group Instagram | Facebook | Pinterest | Clubhouse | LinkedIn Links and Resources: Instagram | LinkedIn | YouTube She Sells with Elyse Archer Home Page