118 - How and When to Hire and Integrator with Angela Greaser

Have you ever read the book Rocket Fuel? If so, you already have a good idea as to what a visionary is and what an integrator is. If not, don’t worry, today’s guest perfectly defines each one. Today is all about the moment I discovered I needed to hire an integrator. As visionaries, we have a million ideas and we want to do everything at once. But we don’t always like the details. I found myself doing everything in our business because we weren’t prepared for growth. Sound familiar? I connected with Angela Greaser who has literally transformed our business and life in a short amount of time. Angela Greaser is the co-founder of All the Ops along with her husband Dan. She has served as the right hand for some entrepreneurs you may have heard of like Cathy Heller and Sheri Salata. With a background in Education Administration, Angela took her skills to the online marketplace as a freelance marketing specialist and graphic designer. The administrative part of her brain quickly kicked in as she worked closely with entrepreneurs and founders who were brilliant at their craft but had serious holes in their operational strategy. Angela pivoted her services to include operations where she truly finds her "zone of genius." In today’s episode, Angela shares her journey and what it means to be an integrator. And more importantly, she describes the positive change an integrator can have on your business, just like she has had on mine. Show Notes: [2:49] - Visionaries have creative ideas but don’t always love the tedious business work. That’s where the integrator comes in. [5:28] - Angela shares her background as a teacher and working in a non-profit. [8:40] - Angela shares the story of meeting someone who changed her life in line in Walmart. [10:59] - She started moving into the online space and eventually left her full time job. [12:30] - Working with children prepared her for working with clients who are unfamiliar with the process. [14:10] - Information is at your fingertips and you can say yes to something new. [15:23] - There are different compartments in business, like the visionary and the integrator. [17:26] - There are also implementers who are assistants that manage things. Angela describes the difference and how integrators level up the vision. [19:00] - It is the job of the integrator to fill in the holes and problem solve. [20:25] - As an entrepreneur, you must be very self-aware and know what you need support in. [22:09] - Angela gives an example of how she takes things off of the visionary’s plate so they can continue to serve their audience. [23:40] - If someone can do something for you, they should be. You shouldn’t have to do everything. [26:20] - Your clients and customers are coming to you for the product or service you offer. They aren’t coming to you for business tasks. [27:57] - Get very clear and confident about your core values. Know what you want and you can lead a team. [29:38] - What do you value more? Action or perfection? [31:12] - Clear communication with bringing on team members is crucial. [32:46] - Give yourself grace. Your core values and priorities might change. [35:05] - Angela has a podcast about sales and shares how she found herself on this completely different path than she expected. [37:32] - How can an integrator help with sales? Angela is passionate about bringing the outcomes together with the strategy. [39:40] - Angela explains her mission and how this process is actually very spiritual. [41:33] - It is important to have a foundation. Angela helps business owners find balance. [42:55] - We will all be out of jobs if we don’t care about the outcome. [45:33] - We are all so different and have different strengths and skills. We need to lift each other up.

Connect with Angela: All the Ops Website LinkedIn | Instagram Sell Me Something Good Podcast Links and Resources: Instagram | LinkedIn | YouTube She Sells with Elyse Archer Home Page