122 - How to Get Your First 10,000 YouTube Subscribers with Amber Lykins and Olivia Heyward

I absolutely love video content. Not everyone feels that way and it is certainly an area where many business owners are not comfortable with diving into. And admittedly, although I love creating video content, I have not spent a lot of time optimizing and I don’t have a concrete strategy. So let’s grow together with today’s guest duo, Amber Lykins and Olivia Heyward. Amber and Olivia are YouTube growth experts with the experience and confidence to get your channel started, optimized, and growing. In today’s episode, listen to Amber and Olivia’s relatable stories, sense of humor, and clear passion for their area of expertise and find out how they got started together on this journey of YouTube video marketing. They share tons of actionable steps to take right now, no matter the stage you are in with your content creation, and incredibly valuable tips and resources to better understand the platform. Remember that YouTube is the second largest search engine on the internet. How can you be a part of that? Show Notes: [2:23] - Amber’s background is in the beauty industry and Olivia comes to us with a background in brand development. Elyse shares their amazing experience. [5:06] - Amber shares how she and Olivia connected through a bridal store. [6:11] - Olivia gave Amber a fresh perspective on the importance of branding in her business. [7:30] - What did Olivia say that changed Amber’s perspective and business trajectory? [8:43] - There is so much more to a person than what they sell. [9:36] - Over a few months, they discovered that more consistent content was needed. [10:50] - The first two years of Amber’s YouTube channel was simply using her cell phone. [12:37] - Amber describes her first videos and how they were made. [13:46] - In the beginning, Olivia edited and uploaded to YouTube. Her advice to master each step of the process helped develop Amber’s skills. [14:53] - In her videos, Amber speaks to her ideal client and includes a call to action. [17:48] - Tap into making searchable content in your niche. [19:33] - Look at Google Keywords and Google Trends as tools for developing searchable content. [21:07] - Interview your current clients and find their pain points. Look at the comments of other YouTube content creators. [22:24] - Olivia explains where to put the keywords to make your video searchable. [24:01] - Going back and fixing your titles, descriptions, tags, and thumbnails. [25:55] - It is not helpful to title your video something catchy and fun, but you can put that in a thumbnail. [27:10] - What does YouTube look for in content creators? Amber shares the different goals to have in mind. [29:20] - The more you show up, it gets better and better. [30:31] - It is a good idea to watch your own videos to be okay with who you are. [31:50] - Your confidence will grow with consistency so be good with who you are. [33:34] - Olivia shares how, as an introvert, she stepped out of her comfort zone to dive into video to impact her business. [35:00] - Prepare yourself for the video to help you develop confidence. Links and Resources: Instagram | LinkedIn | YouTube She Sells with Elyse Archer Home Page Register for the Sedona Retreat with Elyse Connect with Amber and Olivia: Create Content Academy Website Amber Lykins YouTube Channel