146 - How to Break Through Brand Obscurity with Josh Pitts

If you want to build a show-stopping brand that generates attention, creates tons of leads for you, and positively impacts the world, you want to pay very close attention to today’s episode with guest, Josh Pitts. I am beyond excited and honored to bring you this conversation with Josh who is a dear friend and former client of mine. Josh is the founder of Shred Media, the world’s #1 Attention and Impact Network, he has completely changed the game for branding and social media specifically in the mortgage industry, and he’s the host of the Shred Show, which is the most popular podcast and live show in the mortgage space and beyond. Josh draws in listeners from all industries since his content is so powerful and recently I’ve been honored to be on the show. Josh is such a great show host and interviewer and I was privileged to be interviewed by him. Outside of all this he’s a dedicated family man with a beautiful family, he has a huge heart for service, and is just a standout guy all around. You do not want to miss this conversation with Josh as we talk about building a brand. But not just building a brand, but to break through obscurity. It’s not easy, but with consistency and authenticity, Josh is confident that you can impact your audience, even if it's just one person at a time. Show Notes: [3:14] - Elyse is the one who helped Josh solidify the brand obscurity focus through coaching. [4:09] - Don’t make noise, make an impact. [5:26] - Will your posts make an impact or add to the noise? Impactful posts will catch someone’s eye and make someone stop and think. [6:29] - Put out meaningful content instead of posting too often. [8:10] - Don’t just check the box that you have done something. Think about content coming from your heart. [10:20] - Josh shares his background and journey to his current career. [11:30] - In 2009, Josh and his wife were taken advantage of with a high interest mortgage and it inspired him to help others out of the same issue. [13:49] - With his newfound knowledge and passion, Josh grew a mortgage firm and used social media to help grow business. [15:40] - Building a brand takes time and is hard. But it is possible. [16:54] - Josh has always had a “challenge accepted” mentality when it comes to obstacles. [19:13] - Consistency is the key to everything. [20:48] - Metrics will be distracting and discouraging. Stay consistent. [23:21] - Being the real you is the most impactful. [24:20] - Think about what scroll-stopping content looks and sounds like. [25:34] - Social media is meant to entertain and educate, not to constantly sell. [27:23] - What if you impact just one person a day? [29:04] - What has Elyse seen that impacts people’s lives? [31:14] - Listen to your body and feelings when making a real post. [32:55] - Everyone’s audience is a little different. Even if someone says the exact same message, you might be the one to have an impact on someone else. [34:53] - If you don’t feel compelled to post something, you have to find the balance of posting something just for the sake of posting. [36:20] - When building a brand, where are you coming from? [37:32] - You can’t do every single thing. Start small. [39:08] - Josh shares one major thing to do to grow 1% better everyday. [40:16] - Always show up even on days when it is hard. [43:13] - Josh shares the most life-changing lesson he learned from his wife. Connect with Josh: Instagram | LinkedIn | Podcast Links and Resources: Instagram | LinkedIn | YouTube She Sells with Elyse Archer Home Page