295 - How to Become a Category of One with Brittany Hodak

One of the biggest inspirations for me when I created the She Sells brand several years ago was that I disagreed with so much of how traditional sales strategy was taught. Everything from the hard close, to impersonal cold outreach, to spray and pray, just felt wrong for me and I knew it felt wrong for a lot of the women I was working with as well. One of the incredible women I’ve been privileged to get to know over the past few years whose work is super aligned with what I believe in is Brittany Hodak. If you’re not familiar with Brittany, she is a keynote speaker, author, and award-winning entrepreneur and speaker. Entrepreneur Magazine calls her “the expert at creating loyal fans for your brand.” Her new bestselling book “Creating Superfans” is now out. I had Brittany on the podcast about a year ago on Episode 136, so you can go back and reference that if you want even more Brittany, but I’m so excited to have her back and to talk about what’s changed in the world of selling and relationship building over the past year, and why creating Superfans is even more critical than ever today. Show Notes: [2:32] - Head over to Episode 136 to hear more about Brittany and her work.
[3:56] - Brittany was so dead set on working in entertainment, she even has a background working in a mascot costume.
[5:54] - After working with bands and rockstars, Brittany learned the concept of superfans and found the way to create a brand’s superfan.
[7:12] - We are working in an experience economy right now which changes the way we sell.
[8:13] - In sales, we often forget to sell the way we buy.
[10:46] - What are things we should be considering from the beginning?
[13:57] - Start with your story, understand the customer’s story, personalize, exceed expectations, and repeat.
[14:47] - Your superpowers are different from other people’s. Show and share your unique abilities to attract the right superfans.
[16:53] - Personalization only takes you a few minutes but feels very special to clients.
[18:30] - Employee happiness is crucial. It is critically important to hire people to be your brand.
[20:08] - Communicate clearly to your employees what is important to your brand.
[21:15] - Client experience is not a “set it and forget it” system.
[23:10] - Brittany shares recent experiences as a customer that made her rethink her own choices as a buyer.
[25:56] - You have to be willing to bet on yourself. You have to be a superfan of yourself.
[27:03] - Going all in on the things that are important to you is the only way to really be successful. Connect with Brittany Hodak:

• BrittanyHodak.com
• LinkedIn
• Creating Superfans: How to Turn Your Customers Into Enthusiastic Advocates by Brittany Hodak

Links and Resources:

• Your First Six Figures Masterclass
• Join the $10K Club
• Apply for the $50K Club
• ElyseArcher.com
• DM me on Instagram @elysearcher