319 - Secrets to Successful Sales Rep Onboarding with Mafalda Johannsen

One of the things I love about LinkedIn is the ability to connect with incredible people around the globe, and my guest today is someone I probably never would have connected with otherwise. Today’s guest is Mafalda Johannsen, who is the Business Development Director at Wonderway, a German sales enablement startup. At Wonderway, she reviewed and improved hundreds of onboarding and trainings, hosts and moderates sales webinars, has two sales podcasts, and is now working on a sales book in Portuguese. Apart from that, she’s also a masterclass instructor at SDRs of Germany and the PR and Marketing Manager of a jazz fusion band called Plasticine. Show Notes: [4:02] - Get to know Mafalda! She shares her background and backstory. [5:57] - Mafalda never intended to work in sales.
[9:24] - Rejection in sales is challenging to handle sometimes. Mafalda attributes her mindset to her mother and grandmother. [10:55] - You can learn or laugh. [13:07] - Not everyone is meant to work this way. And that’s okay. We need everyone’s skills and everyone’s profession. [15:01] - Mafalda lists the things she has done throughout her career. [16:44] - Knowing your strengths and weaknesses is crucial. Mafalda knows that one of her obstacles is her distaste for technology tools. [19:36] - When it comes to having a team, it is unfair to not guide them and set them up for failure. [20:31] - During onboarding, only give the information that is necessary. Don’t overload your new team member. [23:47] - Instead of giving practice that isn’t relevant or a quiz for them to perform, have new employees start the tasks they will be doing independently later. [27:27] - When you begin to build your team, it is important to give up some control. [29:55] - Prospecting on LinkedIn is great, but you need to engage on posts and post everyday. [32:06] - You have to have a normal and conversational feel to communicate on LinkedIn. [35:00] - Even working in an AI company, there is a human touch that is extremely important. Connect with Mafalda Johannsen: LinkedIn | Wonderway | Podcast Links and Resources: Instagram | LinkedIn | YouTube She Sells with Elyse Archer Home Page Abundance Mini Course Join the $10K Club Apply for the $50K Club Mastermind