#180 - What to Fix in '26 with Maria Rosala of NN/g & John Whalen of Brilliant Experience

#180 - What to Fix in '26 with Maria Rosala of NN/g & John Whalen of Brilliant Experience

Ben is joined by Maria Rosala from Nielsen Norman Group and John Whalen from Brilliant Experience to wrap up 2025 and make some predictions for 2026. Maria and John share practical insights on everything from AI moderation tools to synthetic users, offering a balanced view of where these technologies excel and where human researchers remain irreplaceable.


Maria and John also dig into the democratization of research across product teams, the importance of governance and strategy when implementing AI tools, and how researchers can position themselves as orchestrators of both human and artificial intelligence.

Highlights

  • 08:22 AI tools creating pressure for faster delivery
  • 17:18 Governance and oversight for AI implementation
  • 24:55 Composite and synthetic users explained
  • 41:56 Hiring advice for new researchers
  • 44:27 Demonstrating AI proficiency in job applications
  • 49:25 Research industry predictions for 2026

Resources

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Jaksot(198)

#192 - Slowing Things Down to Speed Up Research with Jared Forney of Okta

#192 - Slowing Things Down to Speed Up Research with Jared Forney of Okta

Erin May talks with Jared Forney, Research Operations Principal at Okta, about how the role of research and research operations is shifting as AI accelerates product development. Jared explains why sc...

1 Heinä 56min

#191 - Throwback: UX Lessons from a Decade Researching AI with Jess Holbrook of Microsoft

#191 - Throwback: UX Lessons from a Decade Researching AI with Jess Holbrook of Microsoft

This week we're revisiting one of Awkward Silences' most memorable episodes.Much of the conversation around AI in UX involves how it will shape and change researchers' work. This episodes's guest, Jes...

9 Kesä 49min

#190 - How to Navigate the Constant Change in UX Research with Learners CEO Alec Levin

#190 - How to Navigate the Constant Change in UX Research with Learners CEO Alec Levin

Erin May sits down with Alec Levin, CEO and Co-Founder of Learners, to explore how researchers can navigate the rapid changes reshaping their field. Alec shares his vision for how AI and automation ar...

26 Touko 39min

#189 - Throwback: Quantifying Research Impact with Ruby Pryor of Rex

#189 - Throwback: Quantifying Research Impact with Ruby Pryor of Rex

This week we're revisiting one of Awkward Silences' most memorable episodes.This episode welcomed Ruby Pryor, founder of Rex, a consulting firm specializing in UX research and strategic design.This ep...

12 Touko 47min

#188 - Why AI Can't Replace Qualitative Research with Sam Ladner of Workday

#188 - Why AI Can't Replace Qualitative Research with Sam Ladner of Workday

Erin May sits down with Sam Ladner, Senior Principal Researcher of Strategy at Workday, to explore the evolving role of AI in qualitative research. Sam brings a refreshingly balanced perspective on wh...

28 Huhti 49min

#187 - Throwback: Harnessing AI For Better Insights with George Whitfield of MIT and Google

#187 - Throwback: Harnessing AI For Better Insights with George Whitfield of MIT and Google

This week we're revisiting one of Awkward Silences' most memorable episodes. This episode welcomed George Whitfield, an expert in applying AI to the analysis of qualitative data. George discussed the ...

14 Huhti 40min

#186 - Positioning Your Portfolio for AI Skills with Aneta Kmiecik of Be Your Own Design Team

#186 - Positioning Your Portfolio for AI Skills with Aneta Kmiecik of Be Your Own Design Team

Erin May sits down with Aneta Kmiecik, founder of Be Your Own Design Team, to tackle one of the biggest questions facing designers today: how to position AI skills in portfolios and resumes. With 15 y...

31 Maalis 42min

#185 -  How to Use AI Without Losing Your Research Soul with Nikki Anderson of Drop in Research

#185 - How to Use AI Without Losing Your Research Soul with Nikki Anderson of Drop in Research

Ben Wiedmaier sits down with user research consultant Nikki Anderson to explore how researchers can stay relevant when budgets are tight and stakeholders are stressed. Nikki runs Drop in Research wher...

17 Maalis 52min

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