Fixing Your Architecture Education (with Beth Lundell Garver)
Growthitect5 Marras 2025

Fixing Your Architecture Education (with Beth Lundell Garver)

#39: In this episode, I sit down with Beth Lundell Garver, Dean of Practice at the Boston Architectural College (BAC), to dig into one of the most common complaints in the industry: “We never learned business in school.”


Beth brings a rare perspective. She’s not only working inside academia, she’s actively redesigning what architecture education looks like. We talk about why most programs still avoid teaching business, how BAC built a work-and-learn model with 800+ students logging real practice hours, and what firm owners can actually do to train young architects instead of blaming schools.


This episode bridges two worlds that rarely talk honestly to each other: academia and practice. And Beth has receipts — from BAC’s competency-based program (which predates NCARB’s AXP) to why firms need to stop hiding their financials if they want better-prepared hires.


Connect with Beth on LinkedIn: https://www.linkedin.com/in/lundell-garver/
Learn more about BAC: https://the-bac.edu/
Work with Tyler: Send the word “Grow” to hello@growthitect.com



What You’ll Learn:


(00:41) Why “we didn’t learn business in school” isn’t the full story
(01:20) The problem with assuming one business class would fix everything
(02:55) How BAC built a degree model tied directly to real-world work
(04:45) The origin of BAC’s practice curriculum (and how NCARB borrowed from it)
(06:32) Why exposure > memorization when it comes to business education
(07:58) The industry’s identity crisis: self-actualization vs. job readiness
(09:55) Why most architecture schools still prioritize theory over practice
(12:15) The real reason firms keep getting grads who lack business skills
(14:38) Community design + design-build programs as the “bridge” between school and practice
(17:40) Why architects overthink and under-act — and how school trains that mindset
(19:12) The transparency problem inside firms (and how it blocks learning)
(21:20) Why most young architects don’t see how their firm actually makes money
(22:48) What firms should do tomorrow to train better business-literate architects
(25:05) Why design talent alone won’t create the next generation of firm leaders
(27:30) How “design” applies to business models, not just drawings
(30:18) The #1 mindset shift firm owners must make if they want better teams
(33:02) Why many firms still manage people who don’t even know project budgets
(35:40) Design thinking as a superpower—outside architecture
(38:22) How BAC students are already learning business through real projects, not lectures
(40:12) How firms can partner with architecture schools (including BAC’s remote model)


—---


AISC RESOURCES

→ Learn about sustainable steel: http://aisc.org/sustainable

→ Get your Sustainability Toolkit: http://aisc.org/buildgreen


GROWTHITECT RESOURCES

→ Apply to join The Studio - https://growthitect.com/studio

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join


STAY CONNECTED

→ Follow on LinkedIn: https://www.linkedin.com/in/tylersuomala/

→ Follow on Instagram: https://www.instagram.com/growthitect_com

→ Subscribe on YouTube: https://www.youtube.com/@growthitect

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(40)

Retention Secrets Every Architecture Leader Should Know (with Caitlin Brady)

Retention Secrets Every Architecture Leader Should Know (with Caitlin Brady)

#40: Today I’m joined by Caitlin Brady, architect and host of the Architectette podcast, to unpack a headache most firm owners share: you’ve got good people, but limited rungs on the ladder. How do yo...

12 Marras 202536min

Should You Spend on Marketing? (with Mark R. LePage)

Should You Spend on Marketing? (with Mark R. LePage)

#38: In this episode, I sit down with Mark R. LePage, Founder of EntreArchitect, to tackle one of the most common questions architects ask: Should I spend money on marketing or just focus on organic g...

22 Loka 202538min

Why Word of Mouth Isn’t a Growth Strategy (with Rens Hayes)

Why Word of Mouth Isn’t a Growth Strategy (with Rens Hayes)

#37: Most architects and engineers say their work comes from word of mouth. But few ever ask the follow-up question: what are people actually saying about us?In this episode, I sit down with Rens Haye...

15 Loka 202539min

How to Win Work Without a Big Portfolio (with Lance Cayko)

How to Win Work Without a Big Portfolio (with Lance Cayko)

#36: In this episode, I sit down with Lance Cayko, Principal & Co-founder of F9 Productions, F12 Development, F14 Construction, and co-host of Inside the Firm, to tackle one of the biggest myths in ar...

8 Loka 202546min

Marketing For Busy Architects (with Mark Zweig)

Marketing For Busy Architects (with Mark Zweig)

#35: I sit down with Mark Zweig, Founder & Chairman of Zweig Group, to unpack one of the most common frustrations I hear from architects: “How do I market when I don’t have time?”Mark shares why time ...

1 Loka 202546min

How To Eliminate Bad Fit Clients (with Justin Smith)

How To Eliminate Bad Fit Clients (with Justin Smith)

#34: How often do you actually ask whether a project is the right fit for your firm? In this episode, I sit down with Justin Smith, a structural engineer turned operations and strategy advisor, to tac...

24 Syys 202542min

How To Attract Design-Driven Clients (with Evelyn Lee)

How To Attract Design-Driven Clients (with Evelyn Lee)

#33: Architects often ask the wrong question:“How do I attract clients who actually value design?”In this episode, I sit down with Evelyn Lee, Founder of Practice of Architecture, to unpack why that q...

10 Syys 202535min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-rahapodi
mimmit-sijoittaa
rss-oivalluksia-rahasta-elamasta
asuntoasiaa-paivakirjat
oppimisen-psykologia
hyva-paha-johtaminen
rss-myynnilla-on-asiaa-kert-kenner
rss-ainin-sekatoimisto
herrasmieshakkerit
pomojen-suusta
pari-sanaa-lastensuojelusta
rss-rahamania
rss-set-for-life-sijoita-ja-vaurastu
rss-kohti-unelmia
rss-paasipodi
rss-raharadio
rss-yritys-ja-erehdys
rss-tyosuhteessa