From FMCG to iGaming: Marija Hammon on Building Brands, Leading with Empathy, and Career Evolution

"Every single person has value to add. Even if you are at the very beginning of your career, even if you haven't started your career and you're still studying, you have value to add because you are a couple of steps ahead of someone else."

Episode Summary

In this episode of iGaming Leader, Leo interviews Marija Hammon, a dynamic marketing leader with a fascinating journey across industries. Marija shares her evolution from FMCG to iGaming, where she has reshaped corporate branding and led high-performing teams with empathy and vision. The conversation delves into the importance of adaptability, the art of leading with heart, and how building strong teams and brands go hand in hand.

Marija also provides practical insights on overcoming imposter syndrome, embracing personal and professional growth, and using platforms like LinkedIn to amplify one’s voice and influence in the industry. Whether you’re an aspiring leader or a seasoned professional, this episode is packed with lessons on leadership, balance, and creating a lasting impact.

Guest Bio

Marija Hammon is one of the most influential marketeers in betting and gaming and has helped bring innovative B2C thinking and creativity to the world of B2B. Her vision and originality are an inspiration not only to her colleagues but to others within the industry.

Marija joined Relax Gaming from Catena Media in 2019, having pivoted from the world of hair care and beauty. She has dual master’s degrees in Business Administration and Integrated Marketing from the University of Malta and San Diego State University.

Her career at Relax saw her start as Brand and Communications Manager. It was in this role that she quickly made her mark, helping re-build the brand and revamping Relax Gaming’s website. She later moved into the role of Product Marketing Manager before being promoted to Head of Marketing and then Marketing Director in January 2024.

Her marketing and PR campaigns have proven to be incredibly successful, and she has overseen the studio’s brand awareness push around its expansion into several newly regulated markets, helping grow its distribution reach in key areas such as North America.

Key Topics Discussed

00:00 - Marija’s career journey: Transitioning from FMCG to iGaming and reshaping Relax Gaming’s brand.
06:20 - Overcoming challenges: Adapting to new environments, imposter syndrome, and learning from failure.
07:40 - Leading with heart: The value of empathy, mentorship, and empowering team members.
12:30 - The importance of personal branding: How LinkedIn can amplify influence and connect with industry leaders.
18:50 - Public speaking insights: Preparing for panels, managing nerves, and creating engaging dialogues.
26:18 - Balancing work and family: Time-blocking, desk time, and thriving as an expat parent with a demanding career.
31:00 - Advice for aspiring leaders: Staying consistent, embracing challenges, and inspiring others through action.

Key Takeaways

• Empower Your Team: Give your team full ownership of their responsibilities, stepping in only when truly needed. Avoid micromanaging to prevent becoming a bottleneck and foster independence.
• Recognise Your Value: Everyone has unique value to add, no matter where they are in their journey. Reframe self-doubt as “imposter moments” and focus on the strengths you bring.
• Build Your Personal Brand: Personal branding is crucial for leaders. Share your strengths and insights meaningfully, turning your unique abilities into resources that inspire and guide others.

Important Links

• Connect with Marija on LinkedIn: https://www.linkedin.com/in/marijahammon/
• Connect with Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
• Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
• Join the iGaming Leader Mastermind: https://igamingleader.com/