12 Tammi

My Top & Worst Performing Instagram Posts of 2025 (And What They Taught Me)

We’re halfway through January, and no — I didn’t do a “new year, new me” vibe this time around. But I did finally sit down to look back at my content from 2025, and in this episode, I’m sharing what worked, what flopped, and what I’m taking with me into 2026.

From a quick holiday carousel that brought in over 100 new followers to a sad-girl Blue Jays reel that unexpectedly blew up, I’m walking you through the posts that performed, the ones that didn’t, and — more importantly — why. If you’ve been feeling the pressure to have everything figured out by January 1st, this is your reminder that your timeline is valid, and it’s never too late to start fresh.

Plus, I’ll show you how to run this kind of content review for your own business so you can head into 2026 with way more clarity and confidence.

In this episode:

My most viewed post of the year — and why it took 10 minutes to make
The Blue Jays reel that got shared over 3,000 times (IYKYK)
What trial reels taught me
Why sales posts might tank in views (but still be worth it)
How to actually use your insights to plan better content

See the posts I'm talking about in this episode here.

Don't forget to like, subscribe, and leave 5 stars!

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☺ Connect with Kat:

* Instagram: https://www.instagram.com/socialkatmedia/

* Threads: https://www.threads.net/@socialkatmedia

* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

☺ Free Resources to Help Your Small Business:

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Jaksot(45)

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