The Consumer Insights Revolution with PepsiCo and Zappi | How to Turn Data Into Advantage
In the first month of 2026, many leaders are recommitting to being more consumer-centric and more human — inside their organizations and in the market. This episode of The CMO Podcast is designed to h...
28 Tammi 57min
Tim Ellis (NFL) | How the NFL Builds Culture, Not Just Fans
With the NFL season in full swing and the Super Bowl just weeks away, Jim sits down with Tim Ellis, Chief Marketing Officer of the National Football League, for a timely conversation about leading one...
21 Tammi 1h 2min
Norm de Greve (General Motors) | Driving into the Next Century
The auto industry is changing faster than ever, yet cars remain deeply personal, symbols of freedom, connection, and possibility. Few companies embody that spirit like General Motors, a brand that has...
14 Tammi 42min
Don McGuire (Qualcomm) | How Qualcomm Turned Snapdragon Into a $180B Innovation Brand
When you think about the technology that connects our world—the phones in our hands, the cars we drive, the networks powering everything around us—there’s a good chance Qualcomm is behind it.Jim's gue...
7 Tammi 49min
Andrew Robertson (BBDO) | How to Power Up Your Organization
Some leaders talk about the power of creativity, and a select few leaders build a career proving it. Jim's guest this week is one of those. Andrew Robertson is the long-time leader of BBDO Worldwide, ...
31 Joulu 202553min
Joon Silverstein (Coach) | From Legacy to Cultural Icon: How Coach Won Gen Z
Very few brands have reinvented themselves as successfully, or as culturally, as Coach. On this week's episode, Jim sits down with Joon Silverstein, Chief Marketing Officer of Coach, to unpack the bol...
22 Joulu 202553min
Kellyn Smith Kenny (AT&T) | Reinventing and Redefining Trust in Telecom
Few brands define connection quite like AT&T—not just through technology, but through trust. And trust is not a word historically associated with telecom companies.Jim’s guest this week is at the cent...
17 Joulu 202558min
