Muthership Creator Strategy11 Helmi 2025

#118 - Winter Party Time

This week’s episode started off with an explanation of the latest viral trend: Doug’s Winter Party – A Viral Feel-Good Trend

- A man in Bucks County, PA, hand-delivered paper invitations to his neighbors for a winter party.

- A neighbor caught the invite on her Ring camera, shared it on TikTok, and it went viral.

- Now, people across the world claim they’re "going to Doug’s party"—some even planning cross-country trips.

- The heartwarming part? People are hosting their own "Doug’s Winter Party" celebrations inspired by him.

🎥 Creative PR Package Video & Exclusive Studio Tutorial

Received a PR package from CeraVe and created a unique "X-ray effect" video
Instead of a traditional unboxing, used a special effect to “see inside the box.”
This effect will be exclusively taught inside The Studio this week!
Studio members will also learn how to apply the effect to other creative ideas (e.g., x-ray closets, phone transitions)

🎭 Exciting Guest Speaker: TV Commercial Casting Director

A professional casting director will join The Studio in February to talk about:

- How talent is selected for commercials.

- The process of finding real people vs. agency models.

- Tips for getting cast in video projects.

- A must-attend for aspiring content creators looking for commercial opportunities!

🎤 Upcoming Workshop with Tamsen Fadal (Feb 19)

Former news anchor turned social media creator, speaker, and menopause advocate.
She’ll discuss her transition from news media to building an influential online presence.
Open to all—mark your calendars

As usual, Helen covered trends and original content ideas, as well as music suggestions.

#️⃣ Hashtag Talk

Addressing the hashtag debate: Do they still matter? YES! They help with discoverability, so don’t skip them.

💡 Join The Studio for exclusive tutorials, expert guest speakers, and creative challenges!

This Week in the Socialize Studio:

Xray Effect Lesson and Script Writing Tips
Coming soon, meeting with a TV commercial casting director!
Weekly Zooms, bonus trends, and hands-on challenges to boost your video creation skills

Check out the Socialize Studio HERE!

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

@themuthership on TikTok

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@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

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Jaksot(191)

Turn Viral into Cash

You got 50M views... but where's the money?Viral videos have this mystique of being a lottery ticket to easy money. You see headlines like "Creator quits day job after going viral!" and the illusion f...

5 Kesä 14min

#190 - Creator Automation Tools - Secrets Shared

I've tested a LOT of automation apps to streamline the creator process (and I mean a lot!) And I've finally landed on the ones that actually work for my workflow.But here's the thing - every single on...

28 Touko 19min

#189 - Making Money Through Digital Products

What if I told you there's a way to monetize your audience that doesn't require a huge following, doesn't take constant upkeep, and could actually work while you sleep - literally!I'm not talking abou...

22 Touko 12min

#188 - How To Improve Your Shop Content

If you've been posting shop or affiliate content and wondering why it's not converting the way you hoped, this week's episode is for you.I'm talking about the mistake I see over and over again with cr...

15 Touko 16min

#187 - Social Media Needs Older Creators

In this week’s episode of The Muthership Creator Strategy, I’m diving deep into why social media desperately needs older creators - not as participants who "fit in," but as leaders.In this episode, we...

8 Touko 18min

#186 - Social Media Content Production Tips

Why Production Matters More Than You ThinkBut first, if you'e like to check out the Studio Preview which is mentioned in this episode! If you are NOT a studio member, it's FREE to join this space and...

1 Touko 21min

#185 - Scripted Content Problems

Are brands accidentally "breaking" their creators? 🎙️I’m making a pretty bold statement in this week’s podcast, but I have to say it: most brands are simply not getting it right when it comes to work...

24 Huhti 10min

#184 - Random Social Media Tips

This week’s podcast is a little bit of a social media reality check. I’m sharing what I’ve been noticing lately about TikTok views, posting times, and why some videos seem to sit there before they sud...

17 Huhti 13min