#130 - Maximizing Music

Maximizing Music on Social Media:

Why Use Music on Social Media?

• Using trending music helps increase visibility on platforms like TikTok, Instagram, and YouTube Shorts.
• Trending music doesn’t guarantee followers, but it improves your chances of being discovered.
• Music trends can either be random (like an '80s song becoming popular unexpectedly) or driven by artists paying to promote their new songs.

How to Use Music Effectively:

• Balancing Music Volume:
  • Ensure music doesn’t overpower your voice. Aim to lower the music volume to below 10% for effective engagement.
  • A loud music track can cause viewers to skip your video because they can’t hear what you’re saying.
  • All platforms allow you to adjust audio volume—use this feature to lower the music accordingly.
• Choosing the Right Music for Speaking Content:
  • Avoid using music with lyrics if you’re speaking in your video. It’s distracting and competes with your voice.
  • Instrumental music works better for speaking content, as it doesn’t conflict with what you’re saying.
  • Use instrumental music sections or songs that have minimal vocals at the beginning.
• Copyright Issues for Business Accounts:
  • Business accounts often cannot use popular trending songs due to copyright issues and licensing rights.
  • It's important to be aware of which tracks are available for use, as some songs are blocked for business accounts.
  • Tip: Some sounds may still be usable if the creator has uploaded them as an original sound.
  • Always check if a sound is available for your account before using it.

Questions about Using Music on Social Media:

• Multiple Songs in a Single Video:
  • Legally, platforms don’t allow multiple songs in one video unless edited in an external app like CapCut.
  • In apps like TikTok and Instagram, it's not possible to directly add multiple songs to a video.
  • Workaround: You can edit music in an app like CapCut and then upload your video with the music intact.
• Moving or Looping Music:
  • If a music track is shorter than your video, you cannot loop or extend it in the app. You need to pick a song that fits your video’s length.
  • Platforms like TikTok allow you to trim or adjust sections of a longer track, but shorter tracks have to fit within the available time.

Adding Music to Videos with No Sound:

• Not every video needs music. Some successful videos go viral without any music at all.
• While adding music and muting it could help get your video to the For You page, there’s no guarantee it will work if viewers aren’t hearing the music.
• A potential downside to adding music is that if the music gets muted later, your video might lose engagement.

Questions were answered:

• Should you always add music, even with the volume turned down?
• What are edit app alternatives to CapCut:
• Can you prescheduling TikTok post?
• How to respond to Instagram comments with a video?
• What is a Media Kit?

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