#150 - Social Media Evolution

I’ve got some fun things to share with you today, and then we’re diving into a topic I think is going to be really pressing soon: What happens if TikTok goes away?

Now, I don’t want this to sound like doom and gloom—it’s actually the perfect wake-up call to think about your bigger social media strategy. Even when platforms shift, there are things you can (and should) be doing to protect your growth, your community, and your creativity.

But before we get into that, let’s start with today’s Unsponsored Buy—a favorite new find that I think you’ll love.

📝 Episode Outline

1. Unsponsored Buy of the Week

• Muji (minimalist Japanese design store)
  • Toothbrush holder + trays
  • Sleek soap dispensers
• Blueland foaming soap tablets
  • Eco-friendly, dissolves in water
  • Multiple scents, sustainable packaging
• Why these small, design-focused details bring joy

2. Main Topic: What If TikTok Goes Away?

• Why these “threats” are a wake-up call for creators
• Reminder: don’t panic, but do prepare

3. Current Strategy

• Keep posting on TikTok until change actually happens
• Use this time to:
  • Grow brand awareness
  • Strengthen audience connection
  • Give followers reasons to follow you elsewhere

4. Platform Backups

• YouTube Shorts, Instagram Reels, Facebook Reels
• Scheduling content to make cross-posting easier (Sunday night batch uploads, schedulers)
• Why “being everywhere” gives you options and insurance

5. Community Building Beyond TikTok

• Move your audience to owned spaces (email list, communities, YouTube channel)
• Personal stories of shifting audience into newsletters + The Socialize Studio
• Why a strong community will follow you wherever you go

6. Mindset Shift

• Don’t obsess over views—low views may still mean new people discovering you
• Consistency matters more than quick wins
• Example: accidental YouTube monetization just from persistence

7. What’s Next in the Studio

• September focus:
  • How to move audiences between platforms
  • Building deeper community
  • Strategies for newsletters + monetization
• Invitation to join the Socialize Studio for real-time discussions and expert sessions

8. Wrap-Up

• Stay consistent. Keep creating.
• Don’t fear low numbers—show up for your community.
• Platforms may shift, but creativity and connection last.