#166 - Why You're Not Growing on Social Media

🎙️ Podcast Outline — Why You’re Not Growing on Social Media

INTRO

• Helen returns from a creative brand shoot in Dallas — fresh insights coming soon
• This week’s Unsponsored by Choice: Fable Cosmetics
• Shoutout to Tina at Fable for beautifully branded products and a makeup refresh
• Today’s topic: Why you’re not growing on social media — and how to rethink your strategy

MAIN TOPICS COVERED

1. The Real Reason Growth Stalls

• Relying solely on TikTok Shop, lip-syncs, or still photos = limited growth
• Followers need a reason to follow you — value, entertainment, inspiration, or connection

2. What Big Brands Actually Look For

• Brands favor great storytellers, not just big influencers
• Authenticity > polished sales pitches
• Creators who share their truth perform better than creators who “sell”

3. Influencers vs. Creators Today

• The old-school influencer model is shifting
• New audiences don’t flock to “famous influencers” — they follow relatable problem-solvers
• Trust is now the currency, not follower count

4. Value: The Most Important Ingredient

• Followers want content that improves their life in some way
• Value can be: humor, creativity, education, inspiration, personality, or storytelling
• Lip-syncs or shop-only videos rarely build loyalty anymore

5. Flip the Script: Ask Yourself the Big Question

• “Why do I want to post on social media?”
• If your answer is “to make money,” growth will be slow
• Money is the outcome, not the purpose
• Authenticity collapses when the only driver is sales

6. Trust Takes Time — And It’s Worth It

• Real monetization comes from trust, consistency, and community
• Great example: Amber from the Studio—small but powerful niche audience → brand deals
• Niche, passion, and community outperform random product pushes

7. Play the Long Game

• Quick money = short-lived, burnout-heavy path
• Long game = purpose-driven content, sustainable growth, and genuine enjoyment
• You don’t need millions to monetize — you need loyalty

8. Holiday Challenge Reminder

• Join the 12 Days of Vlogmas / Holiday Challenge starting today
• Easy prompts, flexible formats, and a great way to build momentum

JOIN US HERE and use HOLIDAY10 for $10 off your first month!