National Quitter’s Day: Why Your Relationship Goals Fail (And 3 Tweaks to Make Them Stick)

In this episode, Robert and Sharla dive into National Quitter’s Day—the second Friday in January when most New Year's resolutions start to fizzle out. Inspired by data from the fitness app Strava, they explore why goals fail, with a special focus on relationship goals like regular date nights or weekly check-ins. The problem isn't you; it's the plan! They break down three major culprits: goals not aligning with your unconscious values, focusing on outcomes instead of building systems through daily rituals, and failing to prepare for inevitable obstacles.

Key highlights include:

A personal story from Sharla about how a health scare shifted her values and made motivation effortless.
Real-life examples of couples infusing laughter into check-ins to make goals stick.
The power of "rituals of connection" for compounding small actions into big relationship wins.
An introduction to the WOOP technique (Wish, Outcome, Obstacle, Plan) for turning wishes into actionable strategies.

Whether you're feeling the Quitter’s Day slump or just want to level up your partnership, this episode offers practical tweaks to realign, rebuild, and resilience-proof your goals. Remember: It's the small things done often that make the greatest impact.

Grab our Values Guidebook from the store to uncover your core values and supercharge your motivation. Drop your thoughts in the comments or DM us—what relationship goal are you tweaking today?

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