Norm de Greve (General Motors) | Driving into the Next Century

Norm de Greve (General Motors) | Driving into the Next Century

The auto industry is changing faster than ever, yet cars remain deeply personal, symbols of freedom, connection, and possibility. Few companies embody that spirit like General Motors, a brand that has shaped culture for more than a century and is now leading the charge toward an electric and connected future.

Jim’s guest this week is Norm de Greve, Chief Growth Officer of General Motors. GM is, of course, home to iconic brands like Chevrolet, Buick, GMC, and Cadillac. It is a $77 billion revenue powerhouse driving innovation across combustion, electric, and autonomous vehicles.

Norm brings a rare combination of creativity, purpose, and business discipline to one of the world’s most iconic companies. Before joining GM in 2023, he spent nearly a decade as CMO of CVS Health, helping transform the company into a purpose-driven healthcare leader.

So buckle up and tune in for a conversation with a marketing leader who believes in leading with high expectations and kindness.

Captured live at the ANA Masters of Marketing, in partnership with TransUnion.

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The Super Bowl Advertiser RoundUp with Gary Vaynerchuk

The Super Bowl Advertiser RoundUp with Gary Vaynerchuk

This week we return with one of our most anticipated episodes of the year…the 8th annual Super Bowl Advertiser Roundtable. As is tradition, Jim is joined by Gary Vaynerchuk to welcome a collection of ...

10 Helmi 1h

Expedia × Profound | Competing in an AI-Driven Search World // With James Cadwallader and Daniel Shin Un Kang

Expedia × Profound | Competing in an AI-Driven Search World // With James Cadwallader and Daniel Shin Un Kang

We’re living through one of the biggest shifts in the internet since it began: a move from building content for people to building content for machines, on behalf of people. On this week’s episode, Ji...

4 Helmi 1h 1min

The Consumer Insights Revolution with PepsiCo and Zappi | How to Turn Data Into Advantage

The Consumer Insights Revolution with PepsiCo and Zappi | How to Turn Data Into Advantage

In the first month of 2026, many leaders are recommitting to being more consumer-centric and more human — inside their organizations and in the market. This episode of The CMO Podcast is designed to h...

28 Tammi 57min

Tim Ellis (NFL) | How the NFL Builds Culture, Not Just Fans

Tim Ellis (NFL) | How the NFL Builds Culture, Not Just Fans

With the NFL season in full swing and the Super Bowl just weeks away, Jim sits down with Tim Ellis, Chief Marketing Officer of the National Football League, for a timely conversation about leading one...

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Live from CES: Human-Led AI and Brand Creativity with Yannick Bolloré

Live from CES: Human-Led AI and Brand Creativity with Yannick Bolloré

At CES 2026, the conversation around AI often swings between hype and fear — but for marketers the real question is far more grounded: How do you scale intelligence, creativity, and performance withou...

12 Tammi 42min

Don McGuire (Qualcomm) | How Qualcomm Turned Snapdragon Into a $180B Innovation Brand

Don McGuire (Qualcomm) | How Qualcomm Turned Snapdragon Into a $180B Innovation Brand

When you think about the technology that connects our world—the phones in our hands, the cars we drive, the networks powering everything around us—there’s a good chance Qualcomm is behind it.Jim's gue...

7 Tammi 49min

Andrew Robertson (BBDO) | How to Power Up Your Organization

Andrew Robertson (BBDO) | How to Power Up Your Organization

Some leaders talk about the power of creativity, and a select few leaders build a career proving it. Jim's guest this week is one of those. Andrew Robertson is the long-time leader of BBDO Worldwide, ...

31 Joulu 202553min

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