Ep 31 - The Perception Gap: Why 76% of seniors aren't considering your community?

Ep 31 - The Perception Gap: Why 76% of seniors aren't considering your community?

In Episode 31 of The Drake Insights Podcast, host Natasha Drake is joined by Rick Whittington, President of Whittington Consulting, to break down a brand-new national research study that reveals a massive perception gap in senior living—one that’s quietly impacting occupancy, lead quality, and trust

We unpack why the majority of older adults don’t believe they’ll ever need senior living, how cost misconceptions are shaping decisions long before sales ever gets involved, and why most families are researching digitally during moments of stress and crisis—often late at night, when no one is available to help.

If you work in senior living sales, marketing, leadership, or operations, this episode will fundamentally change how you think about:

  • Who your real competition is
  • How prospects actually make decisions
  • What today’s seniors and caregivers are looking for online
  • And why doing “what’s always worked” may no longer be enough

👉 The full research study is available to download at https://seniorcaregrowth.com/

To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Whittington Consulting at https://www.rickwhittington.com/

Full YouTube Episode: https://youtu.be/9KeT3S4vYLE

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Jaksot(39)

Ep 39 - How Continuing Care at Home Expands the Future of Senior Living

Ep 39 - How Continuing Care at Home Expands the Future of Senior Living

What if one of the biggest growth opportunities for senior living isn’t another building — but expanding how we serve older adults beyond the community walls? In Episode 39 of The Drake Insights Podca...

16 Syys 55min

Ep 38 - Senior Living Doesn’t Need More Marketing. It Needs Better Strategy.

Ep 38 - Senior Living Doesn’t Need More Marketing. It Needs Better Strategy.

After several conversations with senior living operators recently, I kept hearing the same thing: confusion around what they actually need to do to reach their occupancy and growth goals. Before we st...

8 Syys 15min

Ep 37 - Why Senior Living Leaders Struggle and What They Really Need with Erin Thompson

Ep 37 - Why Senior Living Leaders Struggle and What They Really Need with Erin Thompson

Senior living leaders are expected to manage people, regulations, occupancy, financial performance, family expectations, culture and constant change—but many are never given the practical leadership d...

26 Elo 46min

Ep 36 - Brand Is Culture: How Kendal Evolved a 50-Year Legacy Brand

Ep 36 - Brand Is Culture: How Kendal Evolved a 50-Year Legacy Brand

A brand refresh is never just about a new logo, updated colors or modernized design—especially when an organization has more than 50 years of history, deeply rooted values and multiple communities wit...

4 Elo 47min

Ep 35 - From Click to Connection: How Senior Living Teams Can Build Trust After the Inquiry

Ep 35 - From Click to Connection: How Senior Living Teams Can Build Trust After the Inquiry

In Episode 35 of The Drake Insights Podcast, Natasha Drake welcomes back Christie Freeze, Director of Strategic Growth at SalesMail, for a conversation about what happens after a senior living lead ra...

1 Heinä 43min

Ep 34 - The Tech-Forward Advantage: Solving Problems, Improving Efficiency & Enhancing Human Experiences

Ep 34 - The Tech-Forward Advantage: Solving Problems, Improving Efficiency & Enhancing Human Experiences

Technology and AI are dominating conversations across senior living—but how do you separate real opportunities from the endless stream of shiny new tools? In this special live episode recorded at the ...

11 Kesä 56min

Ep 33 - Top 5 Content Mistakes Costing Senior Living Communities Website Conversions (and How to Fix Them)

Ep 33 - Top 5 Content Mistakes Costing Senior Living Communities Website Conversions (and How to Fix Them)

In this episode of The Drake Insights Podcast, Natasha Drake is joined by Bryan Reynolds, co-founder of Authority Agent, to break down the top 5 content mistakes senior living communities are making o...

8 Huhti 45min

Ep 32 - Who Is Overseeing the Whole Picture? The Gap in Care Management We Can’t Ignore

Ep 32 - Who Is Overseeing the Whole Picture? The Gap in Care Management We Can’t Ignore

In Episode 32 of The Drake Insights Podcast, host Natasha Drake is joined by her longtime colleague and friend, Lorie Dancy, RN, MSN and Founder of Concierge Care Network, for a thoughtful and story-d...

25 Helmi 48min

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