How AI Is Changing Marketing: What Business Owners Need to Know - EP 256

How AI Is Changing Marketing: What Business Owners Need to Know - EP 256

The rules of marketing have officially changed.

If you're still trying to outsmart Meta, Google, or the algorithm with hyper-targeting, you're already losing. In this episode of The Spinoso Podcast, we break down why creative is the new targeting and how AI platforms like Meta's Andromeda are deciding who sees your ads long before you ever touch an audience filter.

This isn't about hacks. It's not about tricks. And it's definitely not about running one ad for six months and hoping it works.

We talk about why broad targeting now beats narrow targeting, why your ads are burning out faster than ever, and why raw, real, imperfect content is outperforming polished, cinematic nonsense. Selfie videos. UGC. Real conversations. Different hooks, angles, visuals, and formats. Not one version. Ten versions.

If you're a clinic owner, business owner, or marketer who feels like ads "used to work" and now everything feels volatile, this episode will reset how you think about growth in 2026 and beyond.

The algorithm isn't the enemy.
Boring content is.

All tools and resources mentioned in this episode are linked in the description so you can actually implement what we're talking about.

Stay creative. Stay relevant. Or get left behind.

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Life Happens For You, Not To You (And I Can Prove It) - EP327

Life Happens For You, Not To You (And I Can Prove It) - EP327

Life happens for you, not to you, is the one belief Dr. Alex Spinoso would keep if he lost every other framework. Here's why he means it in his bones. If he had to throw out every book, quote and fram...

30 Loka 7min

How to Stop Your Clinic From Running Your Life - EP326

How to Stop Your Clinic From Running Your Life - EP326

You started your practice for freedom, more money, your own schedule, a higher standard of care. Then somewhere along the way it flipped and now you're the provider, the biller, the HR department and ...

28 Loka 42min

Dolly Parton Said No to Elvis: The Business Lesson That Made Her Rich - EP325

Dolly Parton Said No to Elvis: The Business Lesson That Made Her Rich - EP325

Everyone remembers the wigs, the rhinestones, the big laugh, the "dumb blonde from the mountains." Almost nobody realizes that was the strategy. Dolly Parton pulled off what I'd argue is the single gr...

23 Loka 7min

Why I Walked Away From a Nearly $500M Offer for My Medical Business - EP324

Why I Walked Away From a Nearly $500M Offer for My Medical Business - EP324

We had a 10x offer on the table for Genesis Lifestyle Medicine, almost half a billion dollars and we walked away from it. I sat down with Josh Ponton on ASHER Health's Standing in the Gap and told the...

21 Loka 1h 46min

The $360,000 Decision That Made Sylvester Stallone - EP 323

The $360,000 Decision That Made Sylvester Stallone - EP 323

In 1975 there was a broke, 29 year old actor with about a hundred dollars to his name, no car and a face partially paralyzed from birth that gave him a slurred way of talking every casting director in...

16 Loka 6min

The Smartest Way to Grow Your Med Spa (Most Owners Get This Wrong) - EP 322

The Smartest Way to Grow Your Med Spa (Most Owners Get This Wrong) - EP 322

I joined Neal Karski on the Aesthetics Millionaires Show for a conversation every med spa and clinic owner needs to hear, especially the ones who think the path to wealth is opening more and more loca...

14 Loka 57min

Genghis Khan Killed So Many People It Cooled the Planet - EP 321

Genghis Khan Killed So Many People It Cooled the Planet - EP 321

Here's a fact that sounds made up but isn't: the Mongol Empire killed on such a massive scale that scientists say it measurably cooled the entire planet. I open this one with that because it's the str...

9 Loka 5min

How I Built a Medical Empire From One Rented Room - EP 320

How I Built a Medical Empire From One Rented Room - EP 320

I sat down with Chris Kille on the Building Great Companies podcast and told him the whole story, including the part most people skip. Before Genesis Lifestyle Medicine was a nine figure company, my w...

7 Loka 34min

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