#171 - Email Newsletters: Why and How?

#171 - Email Newsletters: Why and How?

🎧 Why You Should Start an Email Newsletter in 2026

If you’ve ever thought, “An email list isn’t really for my niche” or “That feels like one more thing I don’t have time for,”this episode is for you.

In this week’s podcast, I’m breaking down why starting an email newsletter in 2026 isn’t optional anymore for creators (in my opinion) and how it can be one of the most powerful, low-pressure tools you own.

I share why I trusted my instincts and started building an email list early in my creator journey (even when it was tiny), and why that decision became incredibly valuable when platforms felt shaky. If we all learned anything from the near TikTok shutdown in 2025, it’s this: you don’t own your audience on social media, but you do own your email list.

In this episode, we cover:

Why any niche can have a newsletter (yes, even yours)
What an email list actually represents (hint: it’s not your follower count)
How newsletters deepen connection beyond the algorithm
Why consistency doesn’t mean “weekly daunting task”
The mindset shift that keeps this from feeling overwhelming
The real reason email builds trust, loyalty, and long-term opportunity
Then I walk through the big-picture steps for getting started—without drowning you in tech or minutiae:

Choosing the right platform
Deciding what to write about (sustainably)
Setting a cadence you can actually maintain
Planning ahead so it doesn’t become another chore
And how to give people a reason to sign up—without feeling salesy
You don’t need a massive audience.
You don’t need to email all the time.
You just need to start.

To join the studio and learn how to do this step by step, go here:
https://muthership.mn.co

Jaksot(186)

#186 - Social Media Content Production Tips

#186 - Social Media Content Production Tips

Why Production Matters More Than You ThinkBut first, if you'e like to check out the Studio Preview which is mentioned in this episode!  If you are NOT a studio member, it's FREE to join this space and...

1 Touko 21min

#185 - Scripted Content Problems

#185 - Scripted Content Problems

Are brands accidentally "breaking" their creators? 🎙️I’m making a pretty bold statement in this week’s podcast, but I have to say it: most brands are simply not getting it right when it comes to work...

24 Huhti 10min

#184 - Random Social Media Tips

#184 - Random Social Media Tips

This week’s podcast is a little bit of a social media reality check. I’m sharing what I’ve been noticing lately about TikTok views, posting times, and why some videos seem to sit there before they sud...

17 Huhti 13min

#183 - Getting Personal or Over Sharing

#183 - Getting Personal or Over Sharing

Today I’m talking about the difference between getting personal and oversharing on social media and why letting people see a little more of you can make your content more memorable, relatable, and eff...

10 Huhti 20min

#182 - Low Key Great Engagement Strategies

#182 - Low Key Great Engagement Strategies

If you’ve been feeling like you’re doing *everything* to get more engagement and still not seeing the results you want, this episode is for you. I’m sharing **6 overlooked strategies** that can help y...

3 Huhti 19min

#181 - Branded Content Mistakes

#181 - Branded Content Mistakes

This week on The Muthership Creator Strategy, I’m talking about why so much branded content feels stiff, awkward, and way too obvious. And if you’re wondering how to make it work well, here’s the hot ...

27 Maalis 19min

# 180 - Social Media Platform Review

# 180 - Social Media Platform Review

What if TikTok, Instagram, Facebook, and YouTube were actual people in a room together?That is exactly the thought experiment I’m playing with in this week’s podcast episode, and honestly... it says a...

20 Maalis 21min

#179 - Why Low Views Are Good!

#179 - Why Low Views Are Good!

Why Low Views Might Not Be a Bad ThingLow views can really mess with your head. They can make you question your content, your direction, and even whether you should keep going.In this episode of Muthe...

13 Maalis 14min

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