Utilizing CPAs as COIs to Increase Productivity with Anton Anderson

Utilizing CPAs as COIs to Increase Productivity with Anton Anderson

Joining me from sunny California on today’s episode is Anton Anderson. Anton is the CEO at Elite Resource Team where they teach financial advisors how to differentiate themselves by working with CPAs within an efficient system.

This is a major topic within our industry: how to leverage and utilize CPAs (certified public accountants) as COIs (centers of influence). We dive into the three important traits when looking for a CPA, the dating game between advisors and CPAs, and whether or not we’re making the right decisions to improve our productivity. Anton also digs into the outdated referral model and what his firm recommends to replace that model.

This conversation will help us better approach accountants as COIs, a valuable skill if you want to grow your firm.

Anton Anderson Bio:

Anton Anderson began his career in 2003 with Smith Barney while studying business in college and graduated from the University of California, Santa Barbara in the top 3% of his class. In 2008 he co-founded SPL Financial, which grew into a thriving practice, before selling in 2014 to start Elite Resource Team. Recognized as one of the top training companies for Financial Advisors and Accountants, Elite Resource Team has thousands of clients across North America. Anton has developed a diverse career as an investor, advisor, and CPA consultant. Anton is a published author, and has lived in the United States, Australia, and the United Kingdom. He currently resides in San Diego, CA with his wife and two children. Outside of work, he is a competitive surfer, avid public speaker, and is involved in numerous charitable organizations.

Follow Us And Find More Content For Financial Advisors and Wealth Management Firms At:

www.mattreiner.com

YouTube

Twitter

LinkedIn

Mentioned in this episode:

Benjamin

Jaksot(200)

Your CRM Knows Everything

Your CRM Knows Everything

Data tells you what clients have. It rarely tells you why it matters to them. In this episode of The FutureProof Advisor, I explore the gap between personalization and purpose — and why confusing the ...

30 Huhti 27min

The Questions You Are Not Asking

The Questions You Are Not Asking

The most valuable conversations advisors can have with clients rarely start with the questions we were trained to ask. In this episode of The FutureProof Advisor, I explore why the financial services ...

23 Huhti 31min

Capacity Without Purpose is Just More Busy Work

Capacity Without Purpose is Just More Busy Work

Creating capacity through AI is only half the equation. In this episode of The FutureProof Advisor, I explore why so many firms are working harder than ever despite having better tools than ever — and...

16 Huhti 27min

AI For RIAs: The Trends That Will Impact Your firm

AI For RIAs: The Trends That Will Impact Your firm

The lines between cybersecurity, healthcare, and wealth management are blurring faster than most firms realize. In this episode of The FutureProof Advisor, I explore three developments that may seem u...

9 Huhti 25min

The Empathy Gap

The Empathy Gap

Technology can capture every word of a conversation. What it cannot capture is what those words actually mean. In this episode of The FutureProof Advisor, I explore the growing gap between having perf...

2 Huhti 28min

Your Future Self is Not More Disciplined

Your Future Self is Not More Disciplined

We don't delay hard decisions because we're undisciplined. We delay them because our brains are wired to treat our future selves like someone else's problem. In this episode of The FutureProof Advisor...

26 Maalis 30min

Minimum Viable Progress

Minimum Viable Progress

Perfection doesn’t slow progress—it stops it. In this episode of The FutureProof Advisor, I explore how the pursuit of the “right” system, the “right” timing, or the “right” answer often becomes the v...

19 Maalis 30min

The End of Free AI and What Advisors Should Do

The End of Free AI and What Advisors Should Do

AI is no longer a feature. It’s becoming infrastructure. In this episode of AI in Finance, I explore how agentic AI — from browser-based tools like Gemini and Atlas to autonomous assistants — is resha...

12 Maalis 20min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
rss-oivalluksia-rahasta-elamasta
rss-rahamania
inderespodi
rss-lahtijat
ostan-asuntoja-podcast
rahapuhetta
oppimisen-psykologia
lakicast
rss-bisnesta-bebeja
rss-sisalto-kuntoon
rss-inderes
leadcast
mihin-sita-saastais
rss-rikasta-elamaa
rss-40-ajatusta-aanesta