GenerateHER28 Huhti 2025

EP21: Molly Balint and Soft Business

Building a business that actually feels like you starts with knowing the season you’re in and letting go of who you think you’re supposed to be.

I had the absolute joy of sitting down with Molly Balint for a conversation that felt equal parts grounding and eye-opening. Molly is the founder of the SOFT business movement, and someone I’ve admired for years, not just for the work she does, but for how she does it. From her family farm in Maryland, where she’s raising four daughters and running her own business, Molly brings such a clear sense of purpose and presence to everything she shares.

We talked about what it really means to be a woman in business right now, how easy it is to fall into the trap of doing all the things, all the time, and how freeing it can be to finally step back and ask: What actually works for me? What if success doesn’t have to look loud or busy? What if building something meaningful starts with knowing your season and giving yourself permission to grow at your own pace?

Molly’s idea of SOFT business hit home for me. It’s about building from a place of alignment, self-awareness, and grace, not guilt or pressure. And it reminded me why women supporting women isn’t just a nice idea. It’s necessary. When we share our stories honestly, we make space for others to do the same.

If you’ve ever felt the tension between who you are and who you think you’re supposed to be, I think this episode will speak to you the way it spoke to me.

Episode Breakdown:

00:00 Introduction

02:30 Meet Molly Balint: Life on a Farm and Online Beginnings

04:15 What Is the SOFT Business Movement?

10:00 Seasons in Life and Business

16:40 Building Community and Embracing Uniqueness

19:30 Rebuilding a Business with Intention

24:15 The Power of Experimentation

27:25 Finding Growth in the Messy Middle

28:45 Mentors and Role Models

Links

Connect with Molly Balint:

Website: https://www.mollybalint.com

Instagram: https://www.instagram.com/molly.balint

Molly’s Bio: https://www.mollybalint.com/bio

Connect with Jane Bertch:

Website: www.janebertch.com

Instagram @janebertch

Podcast production and show notes provided by HiveCast.fm

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