💄 “Makeup King” — Elf Beauty CEO Tarang Amin’s Interview with TBOY

💄 “Makeup King” — Elf Beauty CEO Tarang Amin’s Interview with TBOY

The CEO of e.l.f. Beauty says charging $38 for lip oil is "immoral."

In this fun exclusive interview, e.l.f.’s CEO Tarang Amin explains why he thinks big profit margins are unethical and how his biz creates "dupes" better than the lux originals
 for a fraction of the price.

So we glammed up with Tarang to break down the economics of the $3 lipstick, how e.l.f. legally copies rivals like Dior, and why he shares the company's "nuclear codes" with every employee.

Of course we got all the details on his acquisition of Hailey Bieber’s Rhode Skin for $1B, the fastest-growing beauty brand in America (spoiler: It all went down over a dinner in LA).

And there’s even an investment angle: Wall Street fell in love with $ELF stock as it rose 800% in just a few years. While tariff fears recently cooled the price, Tarang explains what investors are missing in the mirror
 And why that epic Hailey Bieber’s Rhode deal was a true makeover.

(Plus, Tarang helped Jack add another cream to his 42-step skincare routine)

Some of the Takeaways & Insights:

  • "It's Immoral": Tarang’s controversial take on why charging $40 for lip oil is a scam.
  • The $38 vs. $8 Math: How e.l.f. beats luxury brands at their own game
  • The Crash vs. The Opp: Why the stock is down 60% and why Tar
  • The $1B Rhode Deal: The inside story of buying Hailey Bieber’s company.
  • S&: Why "Scrolling & Development" (reading TikTok comments) beats traditional innovation.
  • Where there’s Mystery, there’s Margin: Why cosmetics are so expensive in the first place.

Timestamps:

0:00 - Intro: E.L.F. Beauty Explained

4:38 - Why E.L.F. Stock Is Up 800%

5:31 - How to Keep Prices at $3 (Inflation Hack)

13:38 - The $1 Billion Bet on Hailey Bieber & Rhode

29:24 - The "Dupe" Strategy Explained

29:55 - The Dior Lip Oil Story ($38 vs $8)

33:28 - CEO: "It's Immoral To Charge You $38"

37:16 - "Scrolling & Development": Using TikTok to Invent Products

40:30 - The "Nuclear Codes": Sharing Secrets with Employees

53:43 - The Takeaway on E.L.F.


Buy tickets to The IPO Tour (our In-Person Offering) TODAY

Austin, TX (2/25): https://tickets.austintheatre.org/13274/13275 (SOLD OUT!)

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About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.


Hosted on Acast. See acast.com/privacy for more information.

Jaksot(1612)

 1ïžâƒŁ “Lyft-off” — Our Lyft stock pick. Japan’s $3.2M lucky tuna. Lego’s smart brick. +Starbucks gift cards

1ïžâƒŁ “Lyft-off” — Our Lyft stock pick. Japan’s $3.2M lucky tuna. Lego’s smart brick. +Starbucks gift cards

Lyft won’t get left behind by robotaxis
 that’s why it’s 1 of our 3 stock picks of 2026.Japan just sold 1 single tuna fish for $3.2M
 The “Tuna King” is doing Sushi Stimulus.Lego launched “Smart Bricks”... because to fight screens, you need a screen.Plus, 1 out of 5 Americans got a Starbucks Gift Card this year
 Happy Gift Card Swiping Wednesday.$MAT $LYFT $SBUXBuy tickets to The IPO Tour (our In-Person Offering) TODAYAustin, TX (2/25): https://tickets.austintheatre.org/13274/13275 Arlington, VA (3/11): https://www.arlingtondrafthouse.com/shows/341317 New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2Los Angeles, CA (6/3): https://www.squadup.com/events/the-best-one-yet-liveGet your TBOY Yeti Doll gift here: https://tboypod.com/shop/product/economic-support-yeti-doll NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell. Hosted on Acast. See acast.com/privacy for more information.

7 Tammi 21min

đŸ€ł “Banuary” — Digital Detox Resolutions. Oil’s Chevron-zuela. Sprinkles’ last cupcake. +Dog Ozempic

đŸ€ł “Banuary” — Digital Detox Resolutions. Oil’s Chevron-zuela. Sprinkles’ last cupcake. +Dog Ozempic

Our Venezuela situation is all about oil
 So what will the CEO of ExxonMobil do next?Sprinkles, inventor of Cupcake ATMs, shut down last week
 Because Private Equity botched the recipe.The big new year’s resolution is Digital Detoxing
 So Twitter & Pinterest’s founders created an app for what we call Social Media Banuary.Ozempic has a huge new market
 your pet dog.$CRMBQ $CVX $XOMBuy tickets to The IPO Tour (our In-Person Offering) TODAYAustin, TX (2/25): https://tickets.austintheatre.org/13274/13275 Arlington, VA (3/11): https://www.arlingtondrafthouse.com/shows/341317 New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2Los Angeles, CA (6/3): https://www.squadup.com/events/the-best-one-yet-liveGet your TBOY Yeti Doll gift here: https://tboypod.com/shop/product/economic-support-yeti-doll NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell. Hosted on Acast. See acast.com/privacy for more information.

6 Tammi 22min

🔼 “The Predictions Pod” — SpaceX’s Olympics, Starbucks’ Library, OpenAI’s company town.

🔼 “The Predictions Pod” — SpaceX’s Olympics, Starbucks’ Library, OpenAI’s company town.

#1. SpaceX’s Olympics#2. Starbucks’ Library#3. OpenAI’s company townTo kick off 2026, we whipped up our 7th annual “3 big business wishes” for the coming year. These ain’t *just* predictions — they’re wild wishes that if you think about it, make a ton of sense. Predictions sprinkled with razzle dazzle & sprinkle dinkle.Hit us up @tboypod to let us know what you think of these predictions
 and to let us know yours.——————————————Buy tickets to The IPO Tour (our In-Person Offering) TODAYAustin, TX (2/25): https://tickets.austintheatre.org/13274/13275 Arlington, VA (3/11): https://www.arlingtondrafthouse.com/shows/341317 New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2Los Angeles, CA (6/3): https://www.squadup.com/events/the-best-one-yet-liveGet your TBOY Yeti Doll gift here: https://tboypod.com/shop/product/economic-support-yeti-doll NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell. Hosted on Acast. See acast.com/privacy for more information.

5 Tammi 21min

đŸ“ș “TBOY on CNN” — Our 5 Big Biz Trends of 2025 & 2026

đŸ“ș “TBOY on CNN” — Our 5 Big Biz Trends of 2025 & 2026

1. “Robotaxis got Promoted”: Waymo, Tesla, and Zoox. Next up? Redeye robo rides.2. “IPO-palooza”: SpaceX, OpenAI, and Kim’s Skims IPOs3. “Welcome to Nike Hotel”: To save the brand, Nike should “just do” a resort.4. “Dupe-partment Stores”: A department store full of just dupes.5. “Trillions”: That’s our word of the year.But let us know what you think in the comments. Happy New Year — And celebrate the wins!— Nick & Jack————————————————Buy tickets to The IPO Tour (our In-Person Offering) TODAYAustin, TX (2/25): https://tickets.austintheatre.org/13274/13275 Arlington, VA (3/11): https://www.arlingtondrafthouse.com/shows/341317 New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2Los Angeles, CA (6/3): https://www.squadup.com/events/the-best-one-yet-liveGet your TBOY Yeti Doll gift here: https://tboypod.com/shop/product/economic-support-yeti-dollNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell. Hosted on Acast. See acast.com/privacy for more information.

29 Joulu 202511min

📅 “Year in Review 2025” — Maxxing, Robots, & Kale Collar Workers

📅 “Year in Review 2025” — Maxxing, Robots, & Kale Collar Workers

Yetis, the 3 biggest forces in business in 2025? Trump, AI, & Affordability. For more on that? Look at every other newsletter, podcast, and social media post of every day this year.But instead, we found the 3 biggest “pop-biz” themes of 2025: Maxxing, robots, & kale collar workers.1. “Everything Maxxing”
 From Protein Maxxing to Tariff Maxxing to the Casino Economy.2. “Robots got Promoted”
 Waymos, Blue Collar Bots, and laundry-folding humanoids.3. “Kale Collar Workers”
 Ambitious Zillennials cut Slop Bowls, but embraced Thriftonomics.$TSLA $AMZN $SG $CMG $CAVA $SPYBuy tickets to The IPO Tour (our In-Person Offering) TODAYAustin, TX (2/25): https://tickets.austintheatre.org/13274/13275 Arlington, VA (3/11): https://www.arlingtondrafthouse.com/shows/341317 New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2Los Angeles, CA (6/3): https://www.squadup.com/events/the-best-one-yet-liveGet your TBOY Yeti Doll gift here: https://tboypod.com/shop/product/economic-support-yeti-doll NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell. Hosted on Acast. See acast.com/privacy for more information.

22 Joulu 202519min

đŸŒâšŸ "Burn the Boring" — Savannah Bananas Co-Founders Jesse & Emily Cole

đŸŒâšŸ "Burn the Boring" — Savannah Bananas Co-Founders Jesse & Emily Cole

Watch the interview on Youtube here: https://youtu.be/eyS-eokvP-UEveryone laughed when Jesse and Emily Cole said they were going to save baseball by turning it into a circus. The traditionalists said it was a mockery. The investors said it wouldn't scale. Babe Ruth woulda blushed.But today, while the Red Sox and Yankees yawn in the dugout, the Savannah Bananas are selling out those very same stadiums
 while on stilts.In this episode, we sit down with the husband-and-wife co-founders to uncover how they turned a struggling startup - with so much debt they had to sell their house - into a viral phenomenon with a waitlist of over 1 million people.We dive deep into their "Fans First" business model, why they refuse to take VCmoney, and how "burning the boring" let them create a new sport and disrupt a 100-year-old industry.They even got engaged in the middle of a (rainy) baseball game.WHAT YOU'LL LEARN:The "Anti-Business" Model: Why they refuse to take investors, sell advertising, charge for hot dogs, or collect sales taxes.Burn The Boring: How they audited every second of a baseball game to eliminate friction (goodbye, bunts and walks).The "Do The Opposite" Strategy: How a philosophy inspired by P.T. Barnum & Walt Disney helped them win in the attention economy.Metrics vs. Magic: Why Jesse and Emily ignore traditional ROI data to focus on "Return on Fan".(And why you should check the weather before proposing)TIMESTAMPS:0:00 - Intro: The "Cirque du Soleil" of Baseball2:05 - The Meet Cute: How Jesse & Emily Met5:20 - Why They Refused VC Money (Owning 100% Equity)6:48 - The Walt Disney Lesson on Control8:45 - Leaving $50 Million on the Table12:55 - Burning the Boring: Inventing Banana Ball19:00 - Failures: The "Human Pinata" Disaster24:00 - The Strategy: "Whatever is Normal, Do The Opposite"31:00 - Making Decisions on Intuition vs. Spreadsheets42:00 - The Story That Defines "Fans First"51:40 - Rapid Fire QuestionsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell. Hosted on Acast. See acast.com/privacy for more information.

19 Joulu 202555min

✈ “Living Inheritance” — Multigenerational vacations. The Oscars’ YouTubification. Santa Claus’ $11T biz. +Connecticut’s Hallmark boom.

✈ “Living Inheritance” — Multigenerational vacations. The Oscars’ YouTubification. Santa Claus’ $11T biz. +Connecticut’s Hallmark boom.

YouTube won the rights to the Oscars
 because everyone’s fighting for the Living Room TV.New travel trend? “Cousins Vacations”... Grandparents, parents, & kids spending the inheritance.The business of Santa Clause
 we jumped in TBOY-style to Klaus Industries.Plus, the top state for Christmas movies is... CT. $SNTA $CLAS $GOOGBuy tickets to The IPO Tour (our In-Person Offering) TODAYAustin, TX (2/25): https://tickets.austintheatre.org/13274/13275 Arlington, VA (3/11): https://www.arlingtondrafthouse.com/shows/341317 New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2Los Angeles, CA (6/3): https://www.squadup.com/events/the-best-one-yet-liveGet your TBOY Yeti Doll gift here: https://tboypod.com/shop/product/economic-support-yeti-doll NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell. Hosted on Acast. See acast.com/privacy for more information.

18 Joulu 202522min

💳 “America’s Fave Gift” — Gift Cards’ surge. White House’s Tech Force. Zillow’s Name-Yo-Price. +Uber Eats Wrapped.

💳 “America’s Fave Gift” — Gift Cards’ surge. White House’s Tech Force. Zillow’s Name-Yo-Price. +Uber Eats Wrapped.

1.6% of the US economy is Gift Cards
 And 1 outta 7 of you will get a Starbucks one.The White House launched Tech Force... $200K/yr sabbatical to make the DMV run like Airbnb.Zillow’s getting zucked by Google, so we have an idea to save Zillow
 Name Your Price.Plus, SNL did a skit about a fake Uber Eats Wrapped
 but then it really happened.$Z $GOOG $SBUXBuy tickets to The IPO Tour (our In-Person Offering) TODAYAustin, TX (2/25): https://tickets.austintheatre.org/13274/13275 Arlington, VA (3/11): https://www.arlingtondrafthouse.com/shows/341317 New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2Los Angeles, CA (6/3): https://www.squadup.com/events/the-best-one-yet-liveGet your TBOY Yeti Doll gift here: https://tboypod.com/shop/product/economic-support-yeti-doll NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell. Hosted on Acast. See acast.com/privacy for more information.

17 Joulu 202521min

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