Inside the Playbook: Mike Biggane on Why Artist Development Is Now the Manager’s Job

Inside the Playbook: Mike Biggane on Why Artist Development Is Now the Manager’s Job

The music didn’t get worse. The way it travels changed.

In this clip from The Manager’s Playbook, Mike Biggane and I unpack why hits feel smaller in the streaming era; not because of talent, but because algorithms now control scale. Platforms reward consistency and predictability, which quietly reshaped how big songs can actually get.

We talk about why artist development is making a comeback, why it’s happening through management companies instead of labels, and why content and storytelling are no longer optional if you want music to move. Not as gimmicks, but as context.

The conversation also dives into the pressure of fast release cycles, the myth of the 28-day window, and how UGC and fan participation changed marketing forever. Using lessons from building New Music Friday, we reframe success away from moments and toward systems, engagement, and qualitative signals that compound over time.

Simply put, a conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1DDs8ss1IMx7YU5OV2QtXa?si=vO7b2aHjRomFvbCIxoEO5Q


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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Inside the Playbook: James Beshara on The Unsexy Truth About Making It in Music

Inside the Playbook: James Beshara on The Unsexy Truth About Making It in Music

In this clip from The Manager’s Playbook, Mauricio Ruiz and James Beshara talk about focus, under-committing, and why artists need to stop trying to master everything at once.James breaks down the ide...

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Inside the Playbook: James Beshara on Why Most Music Artists Quit

Inside the Playbook: James Beshara on Why Most Music Artists Quit

In this clip from The Manager’s Playbook, Mauricio Ruiz and James Beshara talk about purpose, burnout, validation, and what it really means to build with intention.James breaks down the idea that “ind...

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Inside the Playbook: James Beshara on Why the Solo Genius Myth is Killing Your Music Career

Inside the Playbook: James Beshara on Why the Solo Genius Myth is Killing Your Music Career

In this clip from The Manager’s Playbook, Mauricio Ruiz and James Beshara break down why success in any creative career usually comes down to people, practices, and tools.James challenges the myth of ...

22 Heinä 0s

The Manager’s Playbook 075: James Beshara - Silicon Valley, Artist Development, Trust, Wellness & Music Business

The Manager’s Playbook 075: James Beshara - Silicon Valley, Artist Development, Trust, Wellness & Music Business

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with angel investor, musician, founder, creator, and Magic Mind CEO James Beshara for a different kind of music business conversation...

19 Heinä 2h 26min

Inside the Playbook: Amber Grimes on The Mistake Every Music Executive Makes

Inside the Playbook: Amber Grimes on The Mistake Every Music Executive Makes

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about self-advocacy, asking questions, and learning the bu...

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Inside the Playbook: Amber Grimes on The Visual Strategy That Makes Artists Memorable

Inside the Playbook: Amber Grimes on The Visual Strategy That Makes Artists Memorable

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what makes artists memorable in today’s music busine...

10 Heinä 26min

Inside the Playbook: Amber Grimes on The New Rules of Artist Branding

Inside the Playbook: Amber Grimes on The New Rules of Artist Branding

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what artists need beyond the music.Amber breaks down...

9 Heinä 22min

Inside the Playbook: Amber Grimes on How LVRN Builds Artist Rollouts

Inside the Playbook: Amber Grimes on How LVRN Builds Artist Rollouts

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what goes into building artist rollouts that actuall...

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