The Secret to a Valuable Brand: Why You Should Stop Buying What Others Like

The Secret to a Valuable Brand: Why You Should Stop Buying What Others Like

In this episode, recorded live at Art Basel, I break down the concept of value and why brand means everything - from a pair of socks to a bottle of water. I deep dive into the purpose and strategy behind VeeFriends, my IP, and how I'm building a universe of 268 characters to push attributes like kindness, accountability, and empathy to the world. You’ll hear my playbook for event activations, why I’m going all-in on fashion collaborations, and my advice for young collectors on how to avoid signaling insecurity when buying art, NFTs, and sneakers.


You’ll learn about:

  1. Valuing Intellectual Property and Digital Assets

  2. Core Objectives for Building a Digital Community

  3. Strategic Event Planning: Art Basel, NBA All-Star, and Super Bowl

  4. Leveraging Fashion for Rapid Market Entry

  5. Defining "Culture" Beyond Brand-Specific Fandom

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Why Adversity is the Foundation of Success

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Your Relationship with Time is Misunderstood.

Your Relationship with Time is Misunderstood.

In this episode of The GaryVee Audio Experience, I talk about why your relationship with time is very misunderstood, and why people get into substantial depression in their early 30s believing they bl...

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Don't Change Who You Are Because of One Person

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Why Do You Hate 68.42% of Your Life?

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In this bonus episode of the GaryVee Audio Experience, I talk about why I hate Fridayso much and why I'm blown away by people celebrating the end of the week. I share why 50% of your life is your work...

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Why the #1 Tool You Can Use for Your Business is Gemini

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In this episode of The GaryVee Audio Experience, I sit down with Ed to talk about the next SEO, and why Gemini is the only guaranteed winner in the AI era. I share why Meta and ByteDance are the dark ...

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How to Execute a Live Shopping Stream

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In this episode of the GaryVee Audio Experience, you'll see how my team and I execute a live shopping stream on Whatnot. This is a live Q&A session that doubles as "commerce-tainment" as I sell copies...

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Behind the Scenes of Writing an Article with GaryVee

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In this episode of The GaryVee Audio Experience, the team takes you behind the scenes of writing an article that gets published on Substack, X, etc. I talk about why every single item sold in e-commer...

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Why I'm Comfortable Giving People Advice

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In this episode of the GaryVee Audio Experience, I sit down for a very sentimental Q&A about life and my strengths from 2019. I hit social media and give insights into why I'm so locked in on human be...

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