The Secret to a Valuable Brand: Why You Should Stop Buying What Others Like

The Secret to a Valuable Brand: Why You Should Stop Buying What Others Like

In this episode, recorded live at Art Basel, I break down the concept of value and why brand means everything - from a pair of socks to a bottle of water. I deep dive into the purpose and strategy behind VeeFriends, my IP, and how I'm building a universe of 268 characters to push attributes like kindness, accountability, and empathy to the world. You’ll hear my playbook for event activations, why I’m going all-in on fashion collaborations, and my advice for young collectors on how to avoid signaling insecurity when buying art, NFTs, and sneakers.


You’ll learn about:

  1. Valuing Intellectual Property and Digital Assets

  2. Core Objectives for Building a Digital Community

  3. Strategic Event Planning: Art Basel, NBA All-Star, and Super Bowl

  4. Leveraging Fashion for Rapid Market Entry

  5. Defining "Culture" Beyond Brand-Specific Fandom

Jaksot(3485)

Why 2026 is the Year of Opportunity for IRL Experiences

Why 2026 is the Year of Opportunity for IRL Experiences

In this episode of the GaryVee Audio Experience, I break down the biggest shifts in consumer behavior I’m seeing in 2026. I discuss why the "mid-funnel" has eaten the marketing world and why brands ne...

29 Huhti 28min

31 Minutes of Advice for the 20-30 Year Old Who “Needs” a Win

31 Minutes of Advice for the 20-30 Year Old Who “Needs” a Win

In this episode of the GaryVee Audio Experience, I talk about the biggest mistake young entrepreneurs make: being impatient for the result while being lazy in the daily work. I encourage you to stop l...

28 Huhti 31min

Why AI is the Greatest Tool Since the Internet

Why AI is the Greatest Tool Since the Internet

In this episode of the GaryVee Audio Experience, I sit down on the Prakhar Gupta Podcast to discuss the biggest shift in technology since the advent of the web: Artificial Intelligence. I encourage yo...

27 Huhti 58min

How to Win in the Age of Interest Media: Live Shopping and AI

How to Win in the Age of Interest Media: Live Shopping and AI

In this episode of the GaryVee Audio Experience, I talk about the massive shift we’re seeing in technology and consumer behavior. I encourage you to spend 30 to 50 hours of homework on agentic AI and ...

24 Huhti 43min

The 40 Minute Marketing Playbook

The 40 Minute Marketing Playbook

In this episode of the GaryVee Audio Experience, I throw it back to some past keynotes where I break down how to grow your business through social media and why adapting to new technology is imperativ...

23 Huhti 40min

The Future of Retail: Why Analog Experiences are Making a Comeback

The Future of Retail: Why Analog Experiences are Making a Comeback

In this episode of the GaryVee Audio Experience, I sit down with the leaders of Ulta Beauty to discuss the massive shift happening in retail and leadership. I encourage you to stop weaponizing fear an...

22 Huhti 34min

Listen to this if You're Graduating in May

Listen to this if You're Graduating in May

In this episode of the GaryVee Audio Experience, I talk about the biggest opportunity you have right now: your youth. I encourage you to do the work and taste as many different things as possible befo...

21 Huhti 34min

Why Personal Branding is Not Required for Business Success

Why Personal Branding is Not Required for Business Success

In this episode of the GaryVee Audio Experience, I sit down on the vYve Speaker Session to tackle the biggest hurdles in marketing and scaling today. I challenge the idea that every founder needs a pe...

20 Huhti 43min

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