How to pitch and win in 2026 with Robin and Steve Boehler, Founders @ Mercer Island Group

Robin and Steve Boehler have seen the good, bad, and ugly in countless pitches for culture-shaping brands like Starbucks, Microsoft, Abbott, and Nintendo. Lucky for us, they wrote a book on how agencies can shift the pitch spotlight from core capabilities and humble brags to solving your prospect's problems. Cause that's how you win.

In this episode of Question Everything, we cover major insights every agency needs to hear from the Boehlers' new book, It's Not About You: Winning New Business In A Crowded Agency World. You'll learn what a prospect-friendly pitch looks like, how to get to the root of a prospect's problem quickly, and how to seal the deal before leaving the boardroom.

What you'll learn in this episode:

Why agencies need to stop talking about themselves in the pitch
The five slides that agencies can use for every pitch deck
The types of questions agencies need to ask during a Q&A session
Making the most out of a 60-minute presentation
Uncovering the prospect's problem, quickly
What needs to be true to be invited to pitch
Unconventional ways to sound like a genius in the room
How agencies should think about scope
What clients are looking for from agencies in 2026

Resources:

Connect with Robin on LinkedIn
Connect with Steve on LinkedIn
Learn more about Mercer Island Group on their website
Get a copy of It's Not About You: Winning New Business In A Crowded Agency World

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(42)

The questions every winning pitch must answer with presentation coach Ben Levy

Like most creatives in ad land, Ben was taught how to make great work, not how to sell it. He let his work "speak for itself" until he realized that great ideas don't win unless they've got a great pi...

2 Kesä 35min

What it takes for brands to break through with strategist Heidi Hackemer

What it takes for brands to break through with Heidi Hackemer, Principal of Hackemer Heidi Hackemer is the Principal of strategy consultancy Hackemer, where she fearlessly tackles the brand world's ...

5 Touko 50min

What it really means to #OwnIt with Christy & Whit Hiler, Owners of Cornett

Christy and Whit Hiler are the powerhouse duo driving huge growth for Cornett, the nationally acclaimed, independent ad agency based in Lexington, Kentucky. Since becoming Cornett's owner in 2020, ...

16 Huhti 30min

Why you're not getting press coverage and how to fix it with Luz Corona, Editor of Campaign US

Why you're not getting press coverage and how to fix it with Luz Corona, Editor of Campaign US Luz Corona sits at the center of the advertising industry, covering the brands and agencies shaping cul...

7 Huhti 29min

Why purpose-driven work pays off with Pedro Lerma, Founder and CEO of LERMA/

Why purpose-driven work pays off, Founder and CEO of LERMA/ Pedro Lerma leads one of the most culturally impactful agencies in the world. The Founder and CEO @ LERMA/ has two small agency of the yea...

3 Maalis 38min

How CMOs can avoid Super Bowl fumbles with NFL linebacker-turned-entrepreneur Dhani Jones

For the Super Bowl edition of Question Everything, we caught up with former NFL linebacker, now investor and entrepreneur, Dhani Jones. After founding two creative agencies, advising several startups,...

3 Helmi 43min

The Gen Alpha strategy guide with Diana Kelter, Director of Consumer Trends @ Mintel

What CMOs need to know about Gen Alpha with Mintel's Director of Consumer Trends, Diana Kelter Diana Kelter, Mintel's Director of Consumer Trends, is always one step ahead of where consumer behavi...

6 Tammi 46min