Raffaela Panie: Designing the brand and visual identity for the 2026 Olympic Winter Games
Design Better21 Tammi

Raffaela Panie: Designing the brand and visual identity for the 2026 Olympic Winter Games

Every four years, the Olympic Games capture the world’s attention—not just through athletic achievement, but through a complete visual identity that must resonate across cultures, languages, and generations. It’s one of the most demanding design challenges in the world: creating a brand that honors Olympic heritage while reflecting the unique spirit of a host city and region. This is a preview of a premium episode on Design Better. To hear the whole thing, subscribe via our Substack: https://designbetterpodcast.com/p/raffaella-panie Raffaela Panie is the Brand, Identity and Look Director for the Milano Cortina 2026 Olympic Winter Games—which means she’s responsible for how billions of people will experience these games visually, from the opening ceremony to the medals, from venue designs to digital platforms. It’s a project that requires balancing tradition with innovation, local culture with global recognition, and multiple stakeholders with a singular creative vision. In our conversation, Raffaela shares what it takes to design for one of the world’s most recognizable brands, how she’s weaving Italian design heritage into the visual language of the games, and the unique challenges of creating an identity that needs to work everywhere from mountain venues in Cortina to urban spaces in Milano—all while serving athletes, spectators, broadcasters, and digital audiences simultaneously. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. Premium subscribers also get access to the documentary Design Disruptors and our growing library of books: You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further. Upgrade to paid Learn more about your ad choices. Visit megaphone.fm/adchoices

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(253)

Ian Bogost: Game designer, Atlantic writer, and philosopher of the ordinary, on the small stuff that makes life delightful

Ian Bogost: Game designer, Atlantic writer, and philosopher of the ordinary, on the small stuff that makes life delightful

A few years ago, Ian Bogost wrote what he thought was a throwaway Atlantic piece about how electric vehicles would finally kill the manual transmission. It went off like a bomb — and the reaction told...

15 Heinä 47min

Chris Entwisle and Mark Havens: authors of WAIL on the constraints that led to timeless designs for Prestige Records

Chris Entwisle and Mark Havens: authors of WAIL on the constraints that led to timeless designs for Prestige Records

Years ago, two friends in Philadelphia — both designers, both obsessed with jazz — kept noticing the same notation on the back of their favorite records: “recorded by Van Gelder in Hackensack.” So one...

1 Heinä 24min

Niyati Gupta: Netflix Product Design Lead on what happens when a designer becomes a product manager, and why your influence might not be in your title

Niyati Gupta: Netflix Product Design Lead on what happens when a designer becomes a product manager, and why your influence might not be in your title

Niyati Gupta describes her career as one long experiment — deliberately putting herself in uncomfortable, ambiguous situations and treating every move as a personal learning loop. That instinct took h...

25 Kesä 44min

Mike Schnaidt: Fast Company Creative Director on typography, creative endurance, and designing for the long haul

Mike Schnaidt: Fast Company Creative Director on typography, creative endurance, and designing for the long haul

Typography is often treated as a detail — the thing you finalize after the real design decisions are made. But for our next guest, it’s closer to the foundation everything else rests on. He’s spent tw...

17 Kesä 23min

Bonus Episode: Dorrian Porter returns with the Vestaboard Note

Bonus Episode: Dorrian Porter returns with the Vestaboard Note

There’s something magical about the Vestaboard: it’s a physical, split-flap display connected to the internet that displays missives and useful information with a charm that we love. The Vestaboard in...

11 Kesä 39min

Tina Roth Eisenberg: Creative Mornings founder on building communities that run on trust

Tina Roth Eisenberg: Creative Mornings founder on building communities that run on trust

When Tina Roth Eisenberg moved to New York in 1999 as a new designer, she kept asking herself the same question: where are my people? Eighteen years ago, she answered it by starting Creative Mornings—...

10 Kesä 37min

Paul Ford: Writer, developer & "fun Cassandra" on why everything is changing (but not how you think)

Paul Ford: Writer, developer & "fun Cassandra" on why everything is changing (but not how you think)

Paul Ford likes to call himself a “fun Cassandra” — someone who, like the priestess in Greek mythology, sees trouble coming, but unlike her tries to make the warning as entertaining as possible. He’s ...

3 Kesä 26min

Jessie McGuire: National Design Award-winning studio leader on design as a civic tool

Jessie McGuire: National Design Award-winning studio leader on design as a civic tool

As the United States approaches its 250th anniversary, the Constitution remains the most consequential document in American life — and more people are reading it than ever. But pick up almost any comm...

27 Touko 41min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
rss-rahapodi
rss-sami-miettinen-neuvottelija
asuntoasiaa-paivakirjat
ostan-asuntoja-podcast
oppimisen-psykologia
rss-perho-rajoilla
hyva-paha-johtaminen
rss-rahamania
pomojen-suusta
raharesepti
rss-hilden-kaira-podcast
rss-inderes
rss-rahataito-podcast
rahapuhetta
rss-porssipuhetta
rss-uskalla-yrittaa