Building a Remote Marketing Team from Scratch: Lessons from Self Financial's CMO

In this episode of The Remote CMO, Brett Billick, Chief Marketing Officer of Self Financial, shares his journey from investment banking to marketing and his experience building a remote marketing team from the ground up. Brett discusses Self Financial's mission to help people with low or no credit build their credit scores, and how he's grown the marketing team from zero to 30 people over six years.

Key Topics Discussed:

• Brett's transition from investment banking to marketing and his attraction to the field
• The mission and services of Self Financial, a credit-building platform for underserved consumers
• The growth of Self Financial's marketing team from zero to 30 people, with 60% working remotely
• Strategies for fostering collaboration and maintaining culture in a hybrid work environment
• Approaches to upskilling and career development for remote marketing team members
• The use of AI in marketing for idea generation and creativity
• Top marketing priorities for 2024, including responsible growth and product-led growth initiatives

Actionable Takeaways for Remote Marketing Leaders:

1. Invest in collaboration tools like Figma and Miro to facilitate remote teamwork and creativity
2. Implement agile marketing methodologies with daily stand-ups and regular sync-ups to maintain productivity
3. Prioritize personal connections with team members, even in virtual settings, to build strong relationships
4. Create "swim lanes of autonomy" to empower team members and foster career development
5. Leverage AI as an assistive tool for brainstorming and idea generation, rather than as a replacement for human creativity