Building a Remote Marketing Team for 40 Million Users: Insights from Doist's CMO

In this episode of The Remote CMO, Brenna Loury, Chief Marketing Officer of Doist, shares her experiences in building and managing a fully remote marketing team. Brenna discusses Doist's unique approach to remote work, their marketing strategies, and how they've maintained a strong company culture across 35 countries.

Key Topics Discussed:

• Doist's journey as a bootstrapped, profitable, and fully remote company
• The structure and size of Doist's marketing team
• Strategies for hiring and sourcing talent in a remote environment
• Doist's approach to managing time zones and work schedules
• The importance of trust and core values in remote team management
• Challenges faced in remote work and how Doist overcame them
• Doist's unique benefits and perks for remote employees

Actionable Takeaways for Remote Marketing Leaders:

1. Use specific application questions to assess candidates' motivation and alignment with company values
2. Implement paid test projects as part of the hiring process to evaluate candidates' skills and fit
3. Create a transparent communication system where most discussions are open by default
4. Establish a consistent benefits structure across all countries to ensure fairness
5. Don't compromise on core values when building and managing a remote team