Financial Tip: He provides key trends driving the entrepreneurship boom and how AI can amplify your marketing.

Financial Tip: He provides key trends driving the entrepreneurship boom and how AI can amplify your marketing.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest.

Summary of the Dave Charest Interview

In this episode of Money Making Conversations Masterclass, Rushion McDonald interviews Dave Charest, Director of Small Business Success at Constant Contact, a leading digital marketing platform. Charest discusses the rising wave of entrepreneurship, the foundational importance of email and direct‑to‑customer channels, common mistakes new business owners make, and how AI is reshaping small‑business marketing. He provides practical guidance on marketing consistency, channel selection, building community relationships, and using technology to scale.

Throughout the conversation, Charest emphasizes that while small businesses often lack marketing expertise, they possess a valuable advantage: real, human relationships that can be strengthened through consistent communication.

Purpose of the Interview

The purpose of Rushion McDonald’s conversation with Dave Charest is to:

1. Educate new and aspiring entrepreneurs

Charest breaks down the basics of digital marketing—email, social, SMS—and how to begin building a strong marketing foundation.

2. Highlight the key trends driving the entrepreneurship boom

He explains motivations like work–life balance, independence, and financial potential that inspire people to launch businesses.

3. Provide practical, actionable marketing advice

Especially around consistency, choosing marketing channels, and building direct customer relationships.

4. Introduce how AI can simplify and amplify marketing

Charest showcases tools that help business owners quickly generate content, develop campaigns, and analyze customer behavior.

Key Takeaways 1. Direct relationships (email/SMS) outperform social media

Email offers ownership, stability, and higher ROI—unlike social platforms that can change algorithms or visibility overnight. Charest stresses that “the money is in the list.”

2. You don’t need huge numbers to be effective

Small businesses often see high open and engagement rates because followers know and trust them.

3. Consistency matters more than platform choice

Whether you choose Instagram, LinkedIn, TikTok, or email, the biggest driver of marketing success is showing up regularly.

4. Start small—don’t overwhelm yourself

One of the biggest mistakes entrepreneurs make is trying to do everything at once. Begin with the basics and grow steadily.

5. Community is a crucial marketing asset

Local businesses thrive when they maintain strong connections with nearby businesses, customers, and community networks.

6. Entrepreneurs face challenges—but resilience wins

Charest notes that small business owners rarely have a “Plan B,” which pushes them to adapt and continue learning.

7. AI is transforming small‑business marketing

Constant Contact offers tools to:

  • Generate emails and content
  • Summarize content for social
  • Build full marketing campaigns
  • Analyze behavior from large email lists to recommend actions

Notable Quotes (from the transcript)

Here are direct paraphrases and key phrases—not copyrighted material but drawn from the transcript:

On email vs. social

  • “There’s a $36 return for every $1 invested in email—but what matters is that you own the relationship.”

  • “If a social platform goes away, so does your following. Email is a direct line.”

On audience size

  • “Big numbers aren’t necessary—small lists can see 50% open rates and strong engagement because those people actually care.”

On entrepreneurship motivations

  • “People want better work‑life balance, independence, and financial potential.”

On mistakes

  • “A big mistake is trying to do too much at once. Start small and stay consistent.”

On community

  • “Digital marketing should extend real relationships—not replace them.”

On choosing platforms

  • “Where your audience spends time matters, but so does where you can show up consistently.”

On AI’s role

  • “AI can generate emails, build campaigns, and analyze audience data—saving you time for what you’d rather be doing.”

#SHMS #STRAW #BEST

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

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Uplift: People are divorced from themselves—She teaches you how to stay married to yourself.”

Uplift: People are divorced from themselves—She teaches you how to stay married to yourself.”

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Marsha Evans. Purpose of the Interview To highlight Marsha Evans’ work as a licensed professional counselor and founder of Willow Tree Counseling and Educational Center. To explore strategies for navigating life’s complex stages, breaking generational patterns, and building authentic relationships. To provide actionable insights for entrepreneurs and individuals on self-awareness, fear management, and relationship dynamics. Key Takeaways Understanding Complexity Life stages vary in complexity for each person—middle school for some, adulthood for others. Evans emphasizes listening and identifying what balance, peace, or contentment means for each individual. Early Awareness and Discipline At age 12, Evans set a goal to earn a scholarship, showing intentionality and discipline. Athletics taught her teamwork, problem-solving, and resilience, shaping her leadership style. Reading the Room Start by reading yourself—know your energy and intentions. Authenticity and confidence are key to building relationships and leveraging opportunities. Fear and Family Systems Fear often originates from family systems and generational patterns, not just personal experiences. Example: Parents’ limited worldview can project fear of the unknown onto children. Recognizing these patterns helps individuals break cycles and pursue their own paths. Generational Patterns & Healing Evans uses Genograms (visual family trees) to identify psychological and behavioral patterns across three generations. Acceptance of parents and family history is crucial for personal and professional growth. Rejecting parents = rejecting life and success; honor them while creating new narratives. Practical Steps for Change Build a relationship with yourself through solitude, meditation, yoga, and movement. Reduce stress (cortisol levels) to improve clarity and decision-making. Examine your money story—how family attitudes toward money shape your financial behavior. Relationships Romantic: Partners often mirror unresolved childhood issues; do inner work to avoid projecting. Professional: Maintain boundaries; emotional needs should not be placed on workplace relationships. Personal: Define roles clearly; avoid expecting friends to fill parental gaps. Consistency and Authenticity Success requires consistency with yourself before expecting it from others. Ask: Are your goals truly yours or influenced by societal expectations? Notable Quotes “I become a visitor in your world and start listening to your story.” “Reading the room starts with reading yourself.” “Fear is often not yours—it comes from your family system.” “You can’t reject your parents; when you reject your mother, you reject life.” “Consistency with yourself is key to achieving the results you desire.” “Your partner cannot carry the burden of your parents.” “People are divorced from themselves—I teach them how to get married to themselves.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

16 Joulu 202536min

FULL SHOW: Things Steve Hates, Strawberry Letter: I Can Tell By the Smell - 12.16.25

FULL SHOW: Things Steve Hates, Strawberry Letter: I Can Tell By the Smell - 12.16.25

The Steve Harvey Morning Show for Tuesday December 16th, 2025: Steve Harvey's Morning Inspiration | Show Open | Nephew Tommy's Run That Prank Back - "Church Gospel Quiz" | Ask The CLO | Things Steve Hates | Would You Rather | Who Most Likely on the Show | Nephew Tommy's Prank - "Your Wife is Having a Black Baby" | Strawberry Letter - "I Can Tell by the Smell" Parts 1-2 | What Puts You in the Christmas Spirit | Social Media Advice | Did You Follow Your Childhood Dreams | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

16 Joulu 20251h 30min

FULL SHOW: Best Places to Find a Christmas Boo, Strawberry Letter: She’s Getting More From Him Than Money - 12.15.25

FULL SHOW: Best Places to Find a Christmas Boo, Strawberry Letter: She’s Getting More From Him Than Money - 12.15.25

The Steve Harvey Morning Show for Monday, December 15th, 2025: Steve Harvey's Morning Inspiration | Show Open | The Pastors | Ask The CLO | Best Places to Find a Christmas Boo | Christmas Day Build Up | Sister Odell | Nephew Tommy's Prank - "Church Gospel Quiz" | Strawberry Letter - "She’s Getting More From Him Than Money" Parts 1-2-3 | Social Media Advice | Warm Weather Predictions for the Holidays | Would You Rather | Closing Remarks - Christmas CarolsSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

15 Joulu 20251h 30min

FULL SHOW: Last Date to Break Up Before the Holidays, Strawberry Letter: So What I Burned a Few Things - 12.12.25

FULL SHOW: Last Date to Break Up Before the Holidays, Strawberry Letter: So What I Burned a Few Things - 12.12.25

The Steve Harvey Morning Show for Friday, December 12th, 2025: Steve Harvey's Morning Inspiration | Show Open | Nephew Tommy's Run That Prank Back - "Surrogate Mother" | Ask The CLO | What Workers Look Forward to Over the Holidays | Last Date to Break Before the Holidays| Nephew Tommy's Prank - "Diva Lounge" | Strawberry Letter - "So What I Burned a Few Things" Parts 1-2 | Who Are You Gonna Regret Inviting Over for the Holidays | Social Media Advice | Eat Out or Shopping | Would You Rather | Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

12 Joulu 20251h 30min

Uplift: She educates on stress, burnout, compassion fatigue, and financial equity in the mental health field.

Uplift: She educates on stress, burnout, compassion fatigue, and financial equity in the mental health field.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Sharise Nance. Purpose of the Interview To showcase Sharise Nance’s mission in mental health advocacy, entrepreneurship, and workplace wellness. To discuss her companies: Hand in Hand Counseling Services – addressing mental health disparities in Black communities. Vitamin C Healing – building trauma-sensitive, wellness-centered workplace cultures. To educate on stress, burnout, compassion fatigue, and financial equity in the mental health field. Key Takeaways Hand in Hand Counseling Services Founded with college roommate Tess Kenny in Pittsburgh. Created a safe space for mental health support in underserved communities. Celebrating 12 years in operation. Breaking Mental Health Stigma Built trust through community presence and transparency. Advocated therapy as normal: “I’m a therapist who has a therapist.” Education on what therapy is and isn’t. Understanding Stress Eustress (positive stress) vs. Distress (overwhelming stress). Physical signs: sweating, rapid heartbeat, tense shoulders, jaw clenching. Stress can lead to depression and anxiety—seek professional help. Impact of COVID-19 Isolation amplified mental health issues. Introduced concept of co-regulation—healing through community and connection. Vitamin C Healing Originated from her book Vitamin C Healing for the Mind, Body. Evolved into a brand offering workshops, consultations, and burnout assessments. Focused on helping professionals and leaders prevent compassion fatigue. Financial Equity in Mental Health Advocates for fair pay: “We can care deeply and earn abundantly.” Challenges the mindset that passion work means low income. Encourages professionals to set boundaries and value their expertise. Burnout & Organizational Cost Unaddressed burnout costs companies millions annually. Leads to quiet quitting, low productivity, and high turnover. Investing in wellness saves money and improves culture. Personal Journey Biggest bet: leaving full-time job in 2017 to pursue entrepreneurship. Therapy helped her navigate fear and grief (especially after losing her father). Quote: “Feel the fear and do it anyway.” Notable Quotes “We can care deeply and earn abundantly.” “I’m a therapist who has a therapist.” “Feel the fear and do it anyway.” “We heal when we are in community—it’s hard to heal in isolation.” “Compassion fatigue isn’t just a feel-good topic; it costs companies millions.” “Betting on myself was the best investment I ever made.” #SHMS #STRAW #BEST #AMISupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

12 Joulu 202533min

FULL SHOW: 85 South, Favorite Christmas Movies, Strawberry Letter: He Needs New Underwear - 12.11.25

FULL SHOW: 85 South, Favorite Christmas Movies, Strawberry Letter: He Needs New Underwear - 12.11.25

The Steve Harvey Morning Show for Thursday, December 11th, 2025: Steve Harvey's Morning Inspiration | Show Open | Nephew Tommy's Run That Prank Back - "NBA Party" | Ask The RTLO & Junior | Entertainment News | 85 South Show | Nephew Tommy's Prank - "Surrogate Mother" | Strawberry Letter - "He Needs New Underwearr" Parts 1-2 | Junior's Sports Talk | Social Media Advice | President Obama Visits Library | Would You Rather | Closing Remarks - Favorite Christmas MoviesSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

11 Joulu 20251h 30min

FULL SHOW: Prison Surf & Turf, Strawberry Letter: I'm Not Going This Year - 12.10.25

FULL SHOW: Prison Surf & Turf, Strawberry Letter: I'm Not Going This Year - 12.10.25

The Steve Harvey Morning Show for Wednesday, December 10th, 2025: Steve Harvey's Morning Inspiration | Show Open | Nephew Tommy's Run That Prank Back - "Jezebel Spirit" | Ask The CLO | Entertainment News | Jasmine Crockett For Senate | Woman Drives 3 Hours To Confront Racist | Nephew Tommy's Prank - "NBA Party" | Strawberry Letter - "I'm Not Going This Year" Parts 1-2 | Junior's Sports Talk | Social Media Advice | Busta Rhymes | Would You Rather | Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

10 Joulu 20251h 32min

Uplift: Founder of 1 Million Lives Transform, focused on empowering women to reclaim their voices.

Uplift: Founder of 1 Million Lives Transform, focused on empowering women to reclaim their voices.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Stephanie Wall. Purpose of the Interview To share Dr. Wall’s expertise as a neuroscience coach, criminal justice professor, author, and mentor. To discuss her mission through 1 Million Lives Transform, a global movement helping women unmute their voices and lead with authenticity and confidence. To provide actionable strategies for overcoming self-doubt, fear, and imposter syndrome in professional and personal settings. Key Takeaways Background and Roles Served 20 years in law enforcement and continues teaching criminal justice and ethical leadership. Founder of 1 Million Lives Transform, focused on empowering women to reclaim their voices. Unmuting Your Voice Many professionals mute themselves due to fear, lack of confidence, or imposter syndrome. Techniques: Awareness: Recognize when you’re silencing yourself. Pause and breathe before responding. Stand up when speaking in meetings to command attention and project confidence. Use phrases like “I’d like to build on that point” to engage respectfully. Mindset and Fear What you tell yourself matters more than external criticism. Replace negative self-talk with affirmations and surround yourself with positive influences. Neuroscience supports that repeated positive input rewires thought patterns. Boundaries and Time Management Learn to say “No” as a complete sentence. Set boundaries for phone calls and social interactions to protect productivity. Busy professionals should establish communication rules (e.g., “Do you have a minute?”). Authenticity and Leadership Authenticity is key—embrace your natural gifts and use them to transform spaces. Leadership requires mindset shifts when moving from peer to manager roles. Mentorship should be intentional and specific, not generic (“pick your brain” requests need structure). 1 Million Lives Transform A movement to help women rewrite their narratives, reclaim confidence, and lead boldly. Focus on self-awareness, boundaries, and empowerment strategies. Notable Quotes “Notice in that moment that you are muting yourself.” “Stand up when you speak—you command the room.” “No is a complete sentence.” “Our gifts are not for us; they are for other people.” “What you say to yourself does more damage than anything anyone else could say.” “Authenticity isn’t lip service—it’s showing up as who you truly are.” “Boundaries are not selfish; they are necessary.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

10 Joulu 202544min

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