2026 marketing predictions: Ad Age reporters on industry trends and pivots
On Ad Age Insider's first episode of 2026, reporters from across the Ad Age newsroom share the most and least surprising takes from their predictions reporting, and what it all means for the industry....
9 Tammi 22min
Laid off from an agency? What to do now and next, with Lindsay Rittenhouse
Senior Agency Reporter Lindsay Rittenhouse breaks down ad industry instability and why agencies are undergoing heavy waves of layoffs, including from the recent Omnicom acquisition of IPG. She provide...
19 Joulu 202522min
How to win Marketer of the Year, with E.J. Schultz and Adrianne Pasquarelli
Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli go behind the scenes of Ad Age's annual Marketer of the Year list. They share tips on how brands can increase their o...
12 Joulu 202525min
Omnicom-IPG deal: industry ripple effects, with Brian Bonilla and Ewan Larkin
Agency reporters Brian Bonilla and Ewan Larkin dig into Omnicom's acquisition of IPG, and its impact for the advertising industry beyond just agency holding companies. They break down how independent ...
5 Joulu 202527min
AI in 2026: What's hype vs. what's real, with Garett Sloane
Ad Age Chief Technology Reporter Garett Sloane discusses how to separate artificial intelligence noise from real utility, the state of chatbot shopping, AI brand readiness and tools marketers are crea...
21 Marras 202525min
Starbucks' Bearista cup and viral drop strategy, with Gillian Follett
Ad Age reporter Gillian Follett breaks down why brands are leaning into the limited-edition strategy, the elements of a successful product drop strategy and more holiday social media trends. Plus, wha...
14 Marras 202523min
AI and entry-level ad roles—how marketers, educators and junior talent are adapting, with Lindsay Rittenhouse
Ad Age Senior Reporter Lindsay Rittenhouse explains how AI is automating work typically done by entry-level talent, and how marketers and educators are responding by training students and junior staff...
7 Marras 202522min
Can RFK Jr. ban pharma ads? What it means for marketers, with Jack Neff
Ad Age Editor-at-Large Jack Neff explains why pharma ads can't be banned, and how the Trump administration is cracking down on marketers. Plus, what stricter regulation would mean for creatives and ho...
31 Loka 202524min
