How to Make Your Content Impossible to Ignore | Jonna Ekman

Standing out in a world where AI is commoditizing content demands more than just information - it takes original storytelling and actionable strategy.

This video delivers proven B2B marketing frameworks, practical content repurposing tactics, and interview-driven workflows designed specifically for decision makers who want results.

Unlock the secrets to building narratives that engage every department, enforce consistency without stifling creativity, and turn even the driest releases into stories that drive SQLs and business growth. Discover how to build a handful of “key pieces” and repurpose them up to 50 ways for maximum ROI-all while maintaining quality and originality.

• (00:00) - – Intro
• (01:55) - – How do you start with storytelling?
• (07:30) - – Do storytelling frameworks really work?
• (10:05) - – How to keep brand story consistent?
• (14:00) - – Repurposing: volume vs. quality balance?
• (17:42) - – How can companies create original content?
• (25:45) - – How do you make content creative?
• (30:12) - – What type of video works best?
• (47:00) - – Future of B2B marketing + life advice

Guest - Jonna:
[ https://www.linkedin.com/in/jonnaekman/ ]
Host - Ugi:
[ https://www.linkedin.com/in/ugljesadj/ ]

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