Back Row with Amy Odell24 Marras 2025

Black Friday: How Fashion Brands Use Cult Tactics on You

Brown may be the new black — but brands are the new cults. Amy talks to CUNY professor, author, and ex-marketing executive Dr. Mara Einstein about how brands exploit cult-like marketing tactics to get us to buy, particularly during events like Black Friday. They discuss the real reason brands pushed Christmas shopping before Halloween (!) this year; how brands get us to buy in a world where we're increasingly disconnected from each other; why the "attention economy" is really the "anxiety economy"; and more. Chapters: 00:00 - Intro to Dr. Mara Einstein and her research 00:52 - How brands are like cults 04:43 - How the luxury industry employs scarcity marketing to get people to buy things like Birkin bags 06:59 - The power of scarcity marketing 09:52 - How the economic blackout might affect retailers on Black Friday in 2025 12:45 - How brands like Lululemon and Cos harvest your data 16:54 - Why the "attention economy" is really the "anxiety economy" 19:47 - How brands "rage bait" 28:32 - How fashion marketing got people to buy Lucky Strike cigarettes in 1934 35:03 - Dr. Einstein weighs in on the de-influencing trend Links & resources: • Amy Odell's Back Row newsletter — • Get Dr. Mara Einstein's book: ⁠Hoodwinked⁠ How Marketers Use the Same Tactics as Cults • Listen to Dr. Einstein's podcast, Hoodwinked in Apple: Or Spotify Credits: Produced by Amy Odell. Edited by Amy Odell and Jonathan Voytko. #FashionPodcast #BackRow #fashion #blackfriday #shopping Learn more about your ad choices. Visit megaphone.fm/adchoices

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Why Anna Wintour Did the 'Vogue' Cover

This is the audio version of the Back Row newsletter published April 7, 2022. What on earth is Anna Wintour doing on the cover of Vogue?! A theory as to why she's leaning so hard into The Devil Wears...

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'The Devil Wears Prada' Rewatch: Was 'Vogue' Really Like That?

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Will Kris Jenner's birthday party be immortalized on an HBO show in a hundred years? Maybe. The Gilded Age was America’s first era of extreme wealth, inequality, and loud luxury, spanning 1870 to 1...

30 Maalis 32min

Why Tech Billionaires Are Becoming Fashion’s New Kardashians

Are tech billionaires the next Kardashians? From Mark Zuckerberg sitting front row at Prada to Jeff Bezos and Lauren Sanchez’s Met Gala sponsorship, tech billionaires are increasingly present in the ...

27 Maalis 38min

Inside JFK Jr. & Carolyn Bessette’s Life on Cape Cod

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23 Maalis 39min

Joh Galliano for... Zara?!

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18 Maalis 7min

The Oscars’ Biggest Fashion Stories: Anna Wintour, the Timothée Backlash, & Is Chanel Good Again?

Amy Odell is joined by Heather Cocks and Jessica Morgan of ⁠Go Fug Yourself⁠ and the ⁠Drinks With Broads⁠ newsletter to break down the biggest fashion stories from Oscars night—and what they reveal ab...

17 Maalis 48min