Beyond the Cover19 Maalis 2024

How to Find Calm in the Chaos with Stacy Igel from Boy Meets Girl Clothing

Dreaming what it would be like to participate in New York Fashion Week? Or perhaps imagining the luxurious life of a most recognized impact fashion brand owner? Maybe you’ve had a life-long dream of becoming a HarperCollins author?

Well, Stacy Igel of Boy Meets Girl clothing and author of “Embracing the Calm in the Chaos” has rocked the socks off all of those things!

Entrepreneurial Grit Meets Literary Wit

In this episode you hear about her journey from impact fashion mogul to author, what the writing and publishing process was like with HarperCollins, and her experiences in some of her most frenzied and serene moments.

Stacy and I dissect the strategy behind her unique book debut at Bloomingdale's, and the subsequent whirlwind of events and supportive friends and vendors that helped her become a best seller.

Turning Fashion Expertise into Literary Success

[19:05] Seven-Year Journey to Writing Business Book

Entrepreneur's journey to writing business memoir with ghostwriter and agent, including personal stories and interviews, securing deal with HarperCollins Leadership. Personal connections and creative strategies enhance book launches.

[33:03] Book Launch Strategy and Promotion

A fashion designer's transition to author, strategic book launch at Bloomingdale's, turnout and ongoing promotion, upcoming event in Chicago.

[42:00] Book Launch Strategies and Branding

Entrepreneurship, personal branding, speaking engagements, community support, book promotion, collaboration, and strategy for success.

Key Takeaways:

Rally and rely on your community to reach your goals
Build a platform first to launch big
Trust the advice from your editors and publishers

Follow Lauren for more:

Instagram: @lauren_cobello

Website: www.laurencobello.com

LinkedIn: www.linkedin.com/in/laurencobello

YouTube: www.youtube.com/@LaurenCobello

PR for Authors: https://leveragewithmedia.com/

Follow our guest, Stacy Igel:

Instagram: @stacyigel

LinkedIn: https://www.linkedin.com/in/stacyigel/

Website: www.stacyigel.com

Shop: https://www.boymeetsgirlusa.com/collections/shop-all

Podcast audio and show notes by Podcast Abundance. Find out more at www.podcastabundance.com/services

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